Engagement (Email) Marketing Manager

About the role:

We’re looking for an Engagement Marketing Manager to help accelerate customer growth by driving upsell and cross-sell revenue through impactful lifecycle programs. You’ll own strategy and execution across email, in-app notifications, chat, and SMS, using these channels to deepen engagement, boost product adoption, and grow revenue from our existing customer base.

This role is perfect for someone who’s excited to roll up their sleeves and execute, not just ideate. You thrive in an environment where processes are evolving — someone who can take direction and run with it, but also think on their feet, problem-solve, and get things done with limited resources or perfect inputs.

You’ll partner closely with Product Marketing, Customer Success, Sales, and Product to align messaging, timing, and targeting — ensuring every customer touchpoint is cohesive and meaningful.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

• Build and launch multi-channel lifecycle campaigns (email, in-app, chat, SMS) focused on upsell, cross-sell, and customer retention.
• Own campaign setup, targeting, testing, and reporting directly within Intercom, including workflows, segmentation, and automation.
• Collaborate with cross-functional partners to ensure customer communications are aligned with product updates, launches, and success initiatives.
• Translate business goals into actionable marketing programs — balancing strategic planning with hands-on execution.
• Map the customer journey and identify key lifecycle moments to improve engagement and drive expansion.
• Analyze campaign performance, share insights, and continuously iterate to improve conversion and retention outcomes.
• Provide consultative input to partners on lifecycle best practices, channel mix, and timing.

About you:

• 3–5+ years in lifecycle, retention, or customer marketing — ideally in B2B SaaS or tech.
• Demonstrated experience executing upsell/cross-sell or lifecycle campaigns across email and digital channels.
• Hands-on Intercom experience (or a similar lifecycle automation platform) required — you should be comfortable building and deploying campaigns yourself.
• Proven ability to execute efficiently and follow direction, while also identifying opportunities to improve workflows or test new approaches.
• Comfortable working without rigid processes — thrives in an environment that values agility, experimentation, and continuous learning.
• Strong understanding of the customer journey and how marketing, CS, and product intersect to drive growth.
• Analytical mindset with experience using data to guide decision-making and demonstrate impact.
• Exceptional communicator and collaborator — able to partner cross-functionally and align on priorities.
  
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
• This position is preferably based in Austin, Texas.

Why 8am: 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am:

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Security advisory:

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.