Email Marketing Specialist

Diversified Botanics is a high-performance wellness company redefining what operational excellence looks like. We value speed, precision, and accountability—and we hire individuals who bring the same mindset to every shift. This is a culture for people who take pride in doing things well, at pace, and as part of a tight-knit team.

You’ll design and execute the email campaigns that power our customer engagement engine — writing persuasive, data-informed copy that builds trust, drives conversion, and strengthens brand loyalty.
Your primary focus will be creating, testing, and optimizing high-performing email campaigns that move customers from awareness to retention.

This role blends high-caliber copywriting with operational precision — managing lifecycle campaigns, automated flows, and newsletters that perform. You’ll translate our brand ethos into language that earns trust, deepens loyalty, and scales intelligently.

You will:

• Write, edit, and publish email campaigns that perform — including newsletters, automated flows, and promotions.

• Partner with Marketing and Product teams to align messaging with launches, offers, and brand priorities.

• Manage campaign setup, segmentation, and scheduling in our email platform (Klaviyo or equivalent).

• Develop and maintain content calendars aligned to audience and lifecycle stages.

• Test, analyze, and optimize email performance (open rates, CTRs, conversions).

• Create marketing content that extends beyond email — from landing pages to storytelling pieces.

• Ensure all copy reflects our tone: principled, exacting, grounded, and emotionally intelligent.

• Write with conviction and clarity — persuasive without pretense.

• Think like an operator but speak like a storyteller.

• Obsess over clean segmentation, message timing, and data integrity.

• Treat brand voice as a discipline, not a style.

• See marketing not as noise, but as a trust-building function.

• Respect process but thrive on iteration.

• Rely on volume over precision.

• Need heavy creative direction to find your voice.

• Approach marketing as purely tactical rather than relational.

• Avoid accountability for measurable outcomes.

• 3–5 years of professional writing experience, with at least 2 years in email marketing or lifecycle communications.

• Demonstrated mastery of persuasive writing across formats (email, landing pages, campaigns).

• Proficiency with major email marketing platforms (e.g., Klaviyo, HubSpot, or similar).

• Understanding of A/B testing, deliverability, and list management best practices.

• A portfolio that shows range — from crisp conversion copy to long-form brand storytelling.

• Comfort working in a fast-paced, high-accountability environment.

• Strong grasp of grammar, tone, and syntax — and how to bend rules with purpose.

• Proven experience managing end-to-end email campaigns.

• Experience in CPG, wellness, or science-backed product categories.

• Familiarity with marketing automation, customer segmentation, and CRM data.

• Strong understanding of ethical marketing principles and compliance standards.

• Comprehensive benefits package including health, dental, and vision insurance.

• 401(k) with employer match.

• Paid time off and company holidays.

• Professional development support and growth opportunities within a scaling, high-performance company.

Diversified Botanics pays for impact, not activity. Compensation reflects the value created — rewarding precision, ownership, and excellence in execution.

Diversified Botanics is an equal opportunity employer. We celebrate diversity, believe in meritocracy, and hire for alignment, not assimilation.

Applicants must be authorized to work in the United States. We provide reasonable accommodations for qualified individuals with disabilities in accordance with applicable law.

Apply now to join a team where every shift matters—and your effort earns real respect. We’re not chasing volume. We’re looking for alignment.

Diversified Botanics does not work with external recruiting agencies. Please do not forward resumes, approach our team, or contact us regarding these openings. All candidates must apply directly to be considered.