Director of Sales, West

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Director of Sales, National – Premion (A TEGNA Company)
Premion, a division of TEGNA, is a market-leading OTT/CTV advertising solution trusted by thousands of local, regional, and national advertisers. Premion delivers premium inventory from 125+ leading TV and media brands, including Discovery Networks, Viacom, AMC, NBC, FOX, MLB.TV, FuboTV, Tubi, and more. Named Best OTT & Streaming Technology by TechLeadership, and Cynopsis, Premion is known for its commitment to premium content, brand safety, transparency, and measurable results in the rapidly growing streaming marketplace.
We are looking for a Director of Sales, National. They will develop, and grow our West Coast revenue strategy. This leader will oversee a team of Regional Sales Managers and Senior Account Executives across multiple markets, while also personally holding and advancing strategic business with key agencies, holding companies, and high-value accounts. This role reports to the Head of National Sales.
Why Join Premion:
You will thrive here if you:
- Want to lead in the fastest-growing segment of the advertising industry
- Are energized by innovation and pushing the industry away from legacy buying models
- Enjoy coaching, mentoring, and building high-performing sales teams
- Are motivated by the opportunity to have ownership, visibility, and meaningful impact
Key Responsibilities:
Leadership & Team Management
- Lead and develop a high-performing regional sales team across multiple markets
- Set clear performance expectations and provide ongoing coaching, pipeline management, and deal support
- Own regional forecasting, pacing, revenue planning, and accountability to quarterly revenue targets
- Foster collaboration and alignment with internal Sales Operations, Planning, Marketing, AdOps, DSP/Data/Measurement, and Finance teams
Sales & Revenue Growth:
- Drive strategic sales planning and execution to achieve and exceed revenue targets for the West region
- Manage and expand relationships with top agencies, holding companies, and enterprise-level advertisers
- Work directly with sellers on strategic account planning, negotiation, and closing
- Identify market trends, client challenges, and emerging opportunities to develop actionable strategies
Industry Expertise & Market Positioning:
- Serve as a subject matter expert in OTT/CTV, audience data, attribution solutions, and performance measurement
- Provide perspective on marketplace conditions, competitive dynamics, customer needs, and product enhancements
Requirements:
- 7+ years of digital media or premium video sales experience, with meaningful leadership responsibility
- Strong track record of managing and scaling sales teams and revenue growth
- Deep experience selling to agencies, holding companies, national brands, and regional advertisers
- Demonstrated success selling OTT/CTV, audience/data solutions, and/or advanced video products
- Exceptional communication, executive presence, and relationship development skills
- Strategic thinker with the ability to execute with urgency and clarity
- Strong analytical and forecasting skills; command of pipeline discipline and sales methodologies

Compensation Information:

Base Salary Range: $150,000-180,000

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected] 

Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.