Why work at Grindr?

Since 2009, Grindr has built the world’s largest social network for gay, bi, trans, and queer people. Now more than just an app, we’re a family of lifestyle brands with the shared mission to connect LGBTQ people with the world around them:

• Grindr – The location-based social app that started it all. Over 3 million people use Grindr daily, from every country on the planet.
• INTO – A digital magazine dedicated to queer perspectives: news, culture, commentary, video, and more.
• Grindr for Equality (G4E) – Our social mission to promote justice, health, and safety for LGBTQ individuals around the globe.
• Gaymoji – A one-of-a-kind collection of over 500+ stickers available on iOS, Android, and in the Grindr app.
• Slumbr – An event series for the high-minded partygoer, combining fashion, music, and art.

Behind the brands, Grindr is an inclusive and passionate family of thinkers, innovators, leaders, and most importantly, doers. We’re fueled by endless curiosity, constant collaboration, and a knack for crossing every finish line – all within an agile growth environment. We also enjoy tons of perks, great social events, and stunning views from our HQ in West Hollywood.

Summary

Reporting to the Vice President, Marketing, our Director of User Acquisition will work across Grindr and Into brands -- to help manage user acquisition globally. We’re looking for the right balance of leadership, user acquisition, CRM, email marketing, and strategy in this brand new role in addition to a strong passion for the LGBTQ community. This position will be based in our West Hollywood Headquarters.

Responsibilities

• Design and manage user acquisition strategy and execution, including metrics and CPI/LTV/ROI targets
• Manage user acquisition working with cross-functional teams in Product, Marketing, Analytics and Engineering to drive the highest ROI possible
• Partner with media director to create and optimize media and paid channel activity
• Perform deep analysis of media spend on various channels (display, search, social, etc.) to learn and identify the most effective strategies
• Manage a team of analysts and email marketers to drive user acquisition and manage user lifecycle to drive optimal LTV
• Facilitate the selection, development, and management of testing platforms and technical tools designed to streamline UA operations and analysis
• Participate in the testing and evaluation of new advertising channels and partners
• Partner with Vice President, Marketing, Director of Growth, and Paid Media Manager to source negotiate and develop innovative solutions for acquisition
• Cultivate and own key strategic relationships with acquisition partners such as (but not limited to) Facebook, Twitter, Google, and AdColony

Requirements

• 6+ years of user acquisition marketing experience; preferably for a digital product
• Bachelor's Degree Required, MBA a plus
• Experience in performance marketing and leading successful teams
• Experience with metrics and marketing platforms like Apptimize, Localytics, AppBoy, Google Analytics, SiteCatalyst, and Fabric/Crashalytics
• Ability to think strategically and creatively
• Ability to be self-motivated as well as work both independently and as part of a team
• Innovative and creative, with excellent communication, presentation, and interpersonal skills
• Solid business acumen and understanding of marketing strategies

Benefits & Perks

• 100% covered medical, dental and vision insurance
• Generous parental leave
• Unlimited sick policy
• Competitive Salaries
• 401(k)
• Catered lunch, every day
• Stocked kitchen
• Free on-site parking
• Casual dress environment

Grindr is an equal opportunity employer

*Recruiting firms that submit resumes to Grindr without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.