Director, Measurement Science

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
We're seeking a Measurement Science Lead to join our team and partner directly with sophisticated Universal Ads advertisers. In this role, you'll serve as the go-to expert for campaign measurement, learning agenda development, and performance optimization. You'll use data to uncover insights, drive strategy, and tell compelling stories that shape how advertisers think about their media investments.
Job Description
Core Responsibilities

• Manage all measurement campaigns for Universal Ads

• Design experiments and learning agendas for advertisers to prove success

• Be the primary strategy driver for performance improvement across our top advertisers through a mix of learning-agenda strategies, experimental measurement design, analytics and client consultation.

• Translate business questions into analytical frameworks using a mix of A/B testing, incrementality, MMM, and other attribution approaches.

• Partner closely with client leads, product, and analytics teams to evolve measurement offerings.

• Support cross-functional initiatives including product feedback, client education, and case study development.

• Build compelling, data-backed narratives that guide media planning and investment decisions.

• Partner closely with client leads, product, and analytics teams to evolve measurement offerings.

• Serve as a subject matter expert on CTV measurement standards, vendors, and KPIs.

Qualifications

• 10+ years of experience in measurement/marketing science, media analytics, or a related field.

• Expertise in experimental design (A/B testing, geo holdouts), incrementality measurement, and attribution modeling.

• Strong data fluency; proficiency in SQL, Excel, and nice to have: one scripting language (e.g., Python or R).

• Proven experience working with data visualization tools such as Tableau, Looker, or Power BI.

• Familiarity with CTV/linear TV ad buying platforms or measurement solutions (e.g., MMPs, attribution tools, DMPs/CDPs) and social ad buying platforms.

• Excellent communication and storytelling skills; able to translate complex analysis into clear business insights.

• Hands-on experience working with clients, ideally in a consultative or partner-facing capacity.

• Comfort working in fast-paced, cross-functional environments.

• Nice to have: Understanding of DSPs and programmatic platforms (e.g., The Trade Desk, DV360).

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant's criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
Skills:
Media Analytics; Data Visualization; Campaign Measurement; A/B Testing; Analytics
Salary:
Primary Location Pay Range: $148,703.35 - $223,055.03
Additional Range: This job can be performed in California, and Illinois with a Pay Range of $130,115.43 - $223,055.03
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +