Director of Growth and Revenue Marketing

Job Description

Job Summary (General Responsibilities)

The Director, Growth & Revenue Marketing is responsible for driving measurable demand, revenue growth, and customer lifetime value across Belkin’s digital ecosystem. This role owns the full-funnel growth engine, including performance marketing, Direct-to-Consumer (DTC) growth, CRM/lifecycle marketing, marketplaces, and conversion optimization.
This leader blends commercial rigor with customer insight, partnering closely with Brand & Creative, Product Marketing, Sales, Regional Marketing, and Operations to scale efficient growth while protecting brand integrity. The role is accountable for growth strategy, execution, measurement, and optimization across paid, owned, and retail media channels.

Specific Responsibilities Include

• Define and execute Belkin’s global growth and revenue marketing strategy aligned to company revenue goals and customer segments.
• Own performance marketing across paid media, marketplaces, affiliate, and SEO/SEM channels.
• Lead Direct-to-Consumer growth including acquisition, conversion optimization, and retention.
• Own CRM and lifecycle marketing strategy including email, loyalty, and cross-sell programs.
• Partner with Sales and marketplace teams to drive Amazon and retail media performance.
• Establish and manage growth KPIs including CAC, ROAS, LTV, conversion rate, and retention.
• Drive experimentation and test-and-learn programs across media, messaging, and customer journeys.
• Collaborate with Brand & Creative to ensure growth initiatives are brand-aligned.
• Partner with Marketing Operations and Data teams on attribution, forecasting, and analytics.
• Manage external agencies, platforms, and growth marketing tools.
• Build and lead a high-performing growth marketing team.
• Create scalable processes for planning, execution, and performance review.

Education and Experience Requirements

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 8–10+ years of experience in digital, growth, or revenue marketing roles.
• Proven experience driving measurable growth for DTC or ecommerce brands.
• Strong understanding of performance media, marketplaces, CRM, and attribution.
• Experience operating in a global, matrixed organization.
• Highly analytical and data-driven with strong commercial acumen.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. 

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Range for this position:

$160,000 - $175,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.