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Lyft

Digital Account Manager - West

Posted 16 Days Ago
Be an Early Applicant
In-Office
Los Angeles, CA
77K-97K
Mid level
In-Office
Los Angeles, CA
77K-97K
Mid level
The Digital Account Manager will support the sales team, manage ad campaigns, ensure client satisfaction, and optimize operational processes.
The summary above was generated by AI

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Media’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our assets include Lyft in-app sponsorship opportunities, the largest bikeshare network in the country, and in-car entertainment screens. Our work is fun, challenging, and rewarding and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and winning new business.

As a Digital Account Manager at Lyft Media you will play a critical role in partnering with our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for pre &  post-sales activities and management and optimization of advertisement campaigns. You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction.

Responsibilities:
  • Pre-sales planning: Support sales team in RFP fulfillment and inventory management (including forecasting ad inventory against goals)
  • Post-sales execution: Lead key client success processes including smooth contract execution, creative services support, campaign reporting, and Proof of Performance (PoP) reporting
  • Cross-functional liaison: Coordinate with our legal, finance, accounting, tech, and other Lyft teams to ensure all external and internal needs are adequately met
  • Ad campaign trafficking and optimization: Proactively manage Lyft Media direct ad campaigns via our ad-server, including proper set-up, scheduling, daily pacing and complete delivery based on Insertion Order parameters
  • Billing: Coordinate with Lyft Billing at the end of each billing cycle on campaign totals and ensure POs are generated and invoices are delivered to our advertising partners
  • Project ownership: Own ad-hoc projects end-to-end as the primary driver and ensure they’re completed within budget and scope constraints
  • Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform
  • Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
  • Generate regular reports on campaign performance and provide insights to advertisers and internal teams
Experience:
  • BA/BS degree and 3+ years of experience in digital advertising sales or campaign management
  • Exceptional communication, interpersonal, and organizational skills
  • Exhibits outstanding attention to detail
  • Excels at multitasking and thrives under pressure
  • Demonstrates critical and strategic thinking abilities
  • Consistently self-motivated and proactive
  • Strong interest and understanding of technology
  • Excellent analytical skills with a passion for data-driven solutions, enabling top-tier recommendations for sales teams and clients
  • Proficient in Google Sheets and related tools for creating ad pacing trackers and internal workbooks
  • Hands-on experience with ad serving solutions, ensuring precise campaign setup, delivery, and reporting
  • Adept at leading projects with minimal direction or oversight
  • Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
Benefits:
  • Great medical, dental, and vision insurance options with additional programs available when enrolled
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • 401(k) plan to help save for your future
  • In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Subsidized commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role is fully remote in the Los Angeles area, candidates for this role must be based in the Los Angeles metro area. #Remote

The expected base pay range for this position in the Los Angeles area is $77,000 - $97,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process. 

Top Skills

Ad Serving Solutions
Google Sheets

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