Designer, Performance Creative

ABOUT JACKPOT:

At Jackpot.com, our mission is to create the most trusted online lottery and gaming destination. From the very beginning, we've focused on delivering a seamless, user-friendly experience that allows players globally to enjoy their favorite games in a secure, exciting, and engaging environment.

Internally, we’ve fostered a culture built on our core values – Decisiveness, Grit, and Lifelong Learning. These principles shape our work environment and guide our efforts as we collaborate, innovate, and support one another in scaling our platform to leave a lasting impact on the gaming industry.

About the Role:

Reporting to the Senior Product Designer, the Performance Creative Designer bridges Marketing and Product Creative to design experiences that both delight users and drive performance.

As a Performance Creative Designer, you will play a critical role in creating high-performing visual assets for our digital marketing campaigns. Your primary focus will be designing Meta ads that deliver results, translating briefs from strategists into eye-catching creatives. Additionally, you will support cross-functional teams by designing CRM layouts, in-app promotions, loyalty and referral moments, and campaign experiences across iOS, Android, and web. This is the perfect role for an early- to mid-career designer who thrives in a fast-paced startup, loves creative problem-solving, and wants to see their work directly move metrics.

What You’ll Do:

• Translate campaign briefs into high-performing creatives for paid and organic social channels: engaging static, and light motion assets aligned to growth KPIs
• Collaborate on creative strategy with performance marketers—bringing design insights to influence campaign direction and developing new concepts for creative testing.
• Partner cross-functionally with Product, Marketing/CRM, Engineering, Legal/Compliance, and QA to scope, align, and ship on schedule.
• Follow brand identity across product surfaces and partner campaigns, ensuring consistency and craft excellence.
• Experiments & analytics: create A/B variants (headlines, visuals, CTAs), track CTR/CVR/activation with PM/Analytics, and iterate from results. 
• Design and support Promotions & Loyalty UX across iOS/Android/web—from discovery to post-redeem—covering eligibility, rewards/referrals, and all states/edge cases.
• Build and maintain components in the design system (variants, tokens, motion) with clear usage guidelines.

You Ideally Have:

• 3-5 years of graphic design experience with a portfolio of 2–3 projects that tell a story and show outcomes—mobile product UI and at least one campaign asset (paid social).
• Proven experience in creating high performing Meta ads & presenting design concepts to marketing teams
• Figma proficiency (components, variants, auto-layout, prototyping) and Adobe Creative Cloud (Photoshop/Illustrator & After Effects).
• Solid grasp of responsive design and email design basics (real-world constraints like image blocking and limited CSS and basic HTMLto sanity check feasibility for landing pages/emails).
• Motion skills (Figma Smart Animate, After Effects, Lottie) to bring promos to life.
• Strong fundamentals: typography, color, layout, visual consistency, accessibility awareness (WCAG AA contrast, readable text sizes, tap targets).
• Clear, confident communicator and presenter with clients/partners and internal stakeholders.
• Willing to travel 1–2× per quarter for Product and Marketing on-sites in NYC.

It’s a Bonus If You Have:

• Start-up experience
• Experience in Gaming or e-commerce products

About You:

You’re energized by a fast-moving startup and thrive in a fast-follower environment—ship, learn, iterate.

• You lead with deep customer empathy, designing for people unlike yourself.
• You’re committed to continuous improvement—of your craft and the product.
• You manage competing priorities calmly, structuring your time and setting clear expectations.
• You’re adaptable and solutions-oriented, comfortable with change and ambiguity.
• You enjoy collaborating cross-functionally yet take autonomous ownership of outcomes.
• You have grit and a “no task too big or too small” mindset; you bias to action.

You stay current on design + marketing trends and share POVs/experiments that unlock growth.

One of Jackpot’s core values is Lifelong Learning. We don’t believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you’ve read so far sounds exciting but your experience doesn’t quite match what we’re looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

What We Can Offer You:

• $100,000 - $115,000 base salary + bonus + equity 
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability

Jackpot is an Equal Opportunity Employer committed to providing a safe and inclusive workplace free from discrimination and harassment. We foster a diverse environment where all employees can thrive, feel valued, and contribute to making a positive impact together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law.