Sr. Content Designer
InStride is a public benefit company whose mission is to develop the workforce of the future by helping employers provide career-boosting education opportunities to their employees through a network of high-quality academic institutions. We believe the most enduring way for companies to achieve transformative business and social impact is by investing in their people.
Role Overview
We’re looking for a Senior Content Designer who wants to create both business and social impact in the world. This storyteller will create work that will inspire business leaders and empower every working adult who wants to achieve more in their career and life. The stories we tell need to engage and encourage business leaders and working adult learners throughout their education journeys. The ideal candidate will be obsessed with collaboration, building trust through clear communication, balancing facts and insights with real-life storytelling, and elevating our product and services through simplicity and minimalism.
The preferred candidate has experience working in a fast-paced environment, managing a diverse workload, championing the importance of quality copy within all phases of the creative process, and deeply aligned with the business and social impact of our mission. This is a great opportunity to be an integral part of the InStride team, creating fulfilled lives and thriving enterprises and communities — all joined by the power of education.
InStride is based in Los Angeles, CA. This position can be remote in one of the approved states listed below.
Note: To be considered, you must provide a link to an online portfolio of writing samples.
Key Responsibilities
- Concept and write for all corporate partner and learner touchpoints: Video, UX content, social, websites, email campaigns, sales collateral, display ads and experiential marketing, updating/creating editorial/content guidelines and templates where needed
- Work within the greater design team, while partnering with marketing, sales and product owners. Craft brand campaigns and marketing creative, as well as digital content that compels corporate partners and learners to take action and is original in the education marketplace
- Deliver on day-to-day work while proactively seeking opportunities to grow the InStride brand
- Review teammates' work to ensure it aligns to tone, style, brand guidelines, and voice
- Socialize and present content solutions and rationale to the team and key stakeholders
- Follow and share industry trends and emerging technologies and how they impact copy and content solutions
- Assist with user research and competitive analysis
Ideal Profile
- 5+ years of copywriting experience (education experience a plus)
- Portfolio showcasing creative excellence from branding campaigns to tactical marketing to UX copy across all touchpoints and channels
- A passion for great work with the vision, instincts and tenacity to make it happen
- Strategic thinker with the ability to solve problems, even when they are not fully defined
- Writing, curating, and editing content for accuracy, clarity, and usability
- Mastery of short-form and long-form written communication
- Adhering to and developing and evolving brand guidelines
- Defining content goals and journeys based on corporate partner or learner goals
- Comfortable taking the lead in strategy and messaging discussions with internal marketing teams
- Experience working within diverse, dynamic, cross-functional teams
- Eager to solicit feedback from real users and teammates
- Ability to listen and understand feedback from a diverse set of stakeholders
- Ability to manage many tasks at once and deliver high-quality output every time, on time
- Excellent verbal and written skills
- Strong portfolio that demonstrates originality and innovation
- Curiosity, humility, and a passion for doing great work
- Strong sense of ethics, and responsibility in understanding the way the work InStride do influences the world around us (learners, corporate partners, learning partners)
- High EQ, comfort with ambiguity and a “no job too small” startup mentality.
If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.
California
Arizona
Washington
Texas
Massachusetts
Maryland
Michigan
New Hampshire
Florida
New Jersey
Ohio
InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.