Senior Product Designer at PickTrace (Greater LA Area, CA or Remote)

| Greater LA Area | Remote
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We are PickTrace, an early-stage software start-up that provides workforce and harvest management solutions for large-scale farms. We are a YCombinator company that has raised $33M in Series B funding. We are building the farm management system of the future. Today, we serve some of the largest berry, citrus, and apple growers in the United States and internationally, and our application is used by tens of thousands of farmworkers each day. 

Our product and industry are ever-changing, and it is not uncommon for priorities or goals to shift quickly. We are building a world-class organization, and we believe individuals with high mental horsepower can up-level all members of the team around them.



You could combine your passion for design with delivering solutions that directly impact our food supply chain? The agriculture industry is facing numerous challenges including low productivity and increasing costs, but is one of the least digitized industries in the world. At PickTrace we're working to solve these problems and deliver products our customers love. That is why we're looking for a Senior Product Designer to help build the farm management solution of the future, while contributing to the development of a world-class Design organization.

As a Senior Product Designer at PickTrace, you will help craft problem-focused solutions by owning the entire design lifecycle from holistic research to UX strategy and finally through visual design and customer validation. 

This role will report directly to our Chief Product Officer.




  • Conduct both in-person and online research activities aligned with the information we need, the problem we’re trying to solve and the outcome we’re looking for
  • Collect and synthesize extracted and extrapolated information from all qualitative and quantitative sources
  • Partner with the Director of Product Design to help define PickTrace’s research strategy and toolkit
  • Pair with Product Managers, Quality Management and Implementation Managers to best understand our customers and their unique needs

UX Strategy

  • Align PickTrace’s business goals, technological considerations and user needs to develop UX strategies that deliver a clear and consistent vision for user experience across our product offerings
  • Help develop a long-term plan to align every customer touchpoint with our vision for user experience; feature by feature and throughout our product offerings
  • Model commercial and experiential outcomes resulting from realizing that vision
  • Help develop and maintain a set of measurements and metrics that monitor the success of our strategic vision
  • Help strengthen the team’s capabilities that build upon a design culture that continuously empowers ux strategy
  • Define the user experience, interactions, and user interface through user flows, information architecture, sketches and wireframes
  • Build functional prototypes to validate and test your design assumptions

UI Design

  • Continuously develop our design system and component library
  • Maintain visual and brand consistency across all our digital platforms
  • Buildout amazingly simple, clean and minimalistic UI for all platforms


    • 3+  years of product design experience
    • Strong portfolio illustrating experience designing digital experiences for mobile and desktop
    • Ability to influence a strong design culture and align overall business to design best practices
    • Experience in applied user research, with a deep understanding of research methodologies
    • Compelling story storyteller backed by strong presentation (visual and written) skills
    • Experience creating & managing design systems, style guides, and component libraries
    • Experience working with a collaborative design process that focuses on fast, iterative design cycles


  • Coachability - You are hungry for feedback on how to improve, embrace the feedback, and quickly implement it into your day-to-day operations.
  • Curiosity - Our product and industry are ever changing and you have a thirst to seek more knowledge about both on a daily basis.
  • Work Ethic - You have a unique ability to prioritize your workload and work efficiently through your focus areas in an effective manner.
  • Preparation - You take pride in being detail oriented and well prepared for the work in front of you. The thought of taking on an initiative without a plan gives you reason to pause.
  • Adaptability to Change - You are comfortable and flexible to switch your focus rapidly to align with the updated business initiatives.
  • Intelligence - You consider yourself a strategic thinker, and push conversations forward with co-workers by offering unique perspectives.
  • Passion - We are disrupting the lowest technology adopting vertical in the world with a best in breed enterprise SaaS workforce management platform and exude excitement about the market opportunity in front of us.
  • Prior Success - You have a track record of over-achievement, and take pride in ensuring top-level results are achieved in your daily work.
  • Competitiveness - You are motivated daily to be the best at what you do. When you are outperformed it pushes you harder to up-level your performance.
  • Brevity - You have a unique ability to break down complex topics into concise and meaningful explanations.


If this sounds like you, we would absolutely love to meet you!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • PostgreSQLDatabases
    • Google FirestoreDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • InVisionDesign
    • SketchDesign
    • ZeplinDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • Campaign MonitorEmail


We're a fully remote environment, but still have a small HQ office in Glendale in case our team ever wants to work together for a day or need a central meeting spot before leaving for a team event.

An Insider's view of PickTrace

What's something quirky about your company?

At PickTrace, we all have fruit/veg alter-egos (I'm a sweet potato!). Every day, we eat lunch together at a community table where there's always a bowl of fresh fruit featuring produce from our clients! If you think we're a little ag-obsessed, you're not wrong...

Kelsey Spencer

Operations Manager

What does your typical day look like?

I teach people who work on farms how to use cool high-tech software that keeps track of the fruit they pick and the hard work they are doing. Some days I teach field workers how to use our mobile devices in Spanish! Other days, I'm on video call with farm managers and executives, helping them understand the valuable operational data we provide.

Michelle Ramirez

Implementation Manager

How has your career grown since starting at the company?

At PickTrace, we drive the concepts, the process, everything. We’re deciding on infrastructure while also building the business-focused logic. As an engineer, dealing with both expands my knowledge horizontally and also my technical skill set. The last time I implemented a TCP server was in college; now I get to do it from the ground up. Exciting!

Renxia Wang

Senior Software Engineer

What is your vision for the company?

Our vision is to become the technology platform empowering produce farms all over the world. Our simple, powerful software will help growers build efficient, compliant, successful operations that provide healthy fruit & vegetables and fair, rewarding jobs for billions of consumers and agricultural workers globally.

Austin Steed


What's the biggest problem your team is solving?

The biggest problem we're tackling is to bring simplicity and great practices to a very complex domain area. Agriculture has huge variations of possible workflows and real-world complications that our product must support. At every client, thousands of people in actual fields and in offices must be able to use our product and their data seamlessly.

Marsel Saifullin

Engineering Manager

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