Integrated Creative Director (Copy) at GoodRx

| Santa Monica
Sorry, this job was removed at 11:06 a.m. (PST) on Friday, April 2, 2021
Find out who's hiring in Los Angeles.
See all Design + UX jobs in Los Angeles
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $25 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

With that said, research shows that women and other minority groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!

About the Role
We are seeking a highly skilled, hands on Integrated Creative Director (Copy) responsible for overseeing a creative team and taking ownership of creative and design output for all of our digital and offline channels. In this role, you will be the creative force to cultivate and drive great, effective work. You will be both a conceptual and strategic thinker, able to nurture and conceive of brilliant ideas while also understanding how those ideas solve business problems. You will set messaging direction and strategic guidance throughout the duration of projects. Display a cohesive understanding and can execute the principles that make effective campaigns, brand strategies, and messaging architectures that can span across Web, Social, Print and Video. The ideal candidate will be passionate, knowledgeable, and possess a deep expertise in digital and social. 

Responsibilities:

  • Develop big ideas, designs and copy that get results and drive business growth
  • Take ownership of customer touchpoints for Goodrx products - Core, Gold, Plus, Telehealth and new products that come to market
  • Take ownership of all online (display, landing pages, paid search, paid social, CRM, and video) and offline (print, direct mail, OOH, and doctor’s kits) creative initiatives
  • Actively oversee, lead and build out a team of conceptual and craft-focused creatives by hiring the best talent in the industry, mentoring them, and developing their skills
  • Set the bar high and get there fast without sacrificing quality for speed and effectiveness
  • Roll up your sleeves and get into the details when needed, while also knowing when to lead and when to help
  • Be both a leader for the team and a thought leader to stakeholders and collaborators from a copy and messaging standpoint
  • Help bring in and oversee agency partners and freelancers to make the work great.Help establish and ensure that GoodRx’s voice is successfully implemented across projects, helping to maintain consistency across all channels
  • Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions
  • Partner with cross-functional teams across marketing, brand, strategy and product
  • Help build functional systems for workflow and operational efficiency. 

Skills & Qualifications:

  • 10+ years of experience in conceptual and effective copywriting at an agency or client-side direct-to-consumer creative team, experience with subscription or mobile apps a plus
  • A portfolio featuring a wide range of creative and integrated campaigns, a diversity of ideas, and approaches to problem solving with a focus on great copy and messaging across a myriad of channels
  • Exceptional copywriting, variations on styles, and awareness of different ways to communicate with audiences
  • Knowledge of Adobe Creative Suite and other design tools like Sketch and Figma
  • A solid understanding of how creativity can achieve business objectives while still meeting and encouraging brand standards for aesthetic and communication quality
  • Highly productive with the ability to execute with limited direction and often ambiguous challenges
  • Strong analytical ability and clear and effective written, verbal, and visual communication skills
  • Optimism and excitement for your work, a love for the next big challenge, and a passion for business impact
  • Proficient understanding of performance marketing channels, A/B testing and user acquisition KPIs
  • Can collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines, compliance and overall project goals

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $25 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our brand new office is located at the Pen Factory. Onsite parking is provided. Also accessible by the light rail Metro Expo Line.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

How does the company support your career growth?

GoodRx has been like a family to me. I started as an intern while finishing grad school and never left. I’ve been fortunate to be surrounded by some inspiring and talented leaders who have given me the opportunity to work on a multitude of engineering projects across the business. I’ve now come full circle, managing a team where I first started on!

David Pair

Engineering Manager

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Agile Delivery Lead

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kasier
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months fully paid with at least 90 days of service
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

More Jobs at GoodRx71 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Design + UX
new
Santa Monica
Developer
new
Santa Monica
Finance
new
Santa Monica
Marketing
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Developer
new
Santa Monica
Design + UX
new
Santa Monica
Design + UX
new
Santa Monica
Design + UX
new
Santa Monica
Design + UX
new
Santa Monica
Design + UX
new
Santa Monica
Design + UX
new
Santa Monica
Product
new
Santa Monica
Operations
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Santa Monica
Developer
new
Santa Monica
Operations
new
Santa Monica
Marketing
new
Santa Monica
Design + UX
new
Santa Monica
Product
new
Santa Monica
Data + Analytics
new
Santa Monica
Design + UX
new
Santa Monica
Developer
new
Santa Monica
Data + Analytics
new
Santa Monica
Project Mgmt
new
Santa Monica
Marketing
new
Santa Monica
Operations
new
Santa Monica
Design + UX
new
Santa Monica
Product
new
Santa Monica
Product
new
Santa Monica
Data + Analytics
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Santa Monica
Developer
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Content
new
Santa Monica
Project Mgmt
new
Santa Monica
Content
new
Santa Monica
Data + Analytics
new
Santa Monica
Design + UX
new
Santa Monica
Data + Analytics
new
Santa Monica
Design + UX
new
Santa Monica
Developer
new
Remote
Project Mgmt
new
Santa Monica
Product
new
Santa Monica