Sr. Director of Business Intelligence, Marketing Analytics

| Santa Monica | Hybrid
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $25 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.


We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.


With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!


About the Role

The Sr. Director of Marketing Analytics will lead all analytical functions to support our Marketing organization as we seek to scale monthly channel spend and minimize customer acquisition cost (CAC). The Sr. Director of Marketing Analytics will work side-by-side with the VP of Acquisition and their Directors/Senior Directors of Marketing, and will also have the opportunity to frequently engage with the CMO. This role will oversee all marketing reporting, help manage monthly spend and set marketing performance targets, and help the team identify profitable ways to expand into new channels (e.g. Out of Home, Social Media, Radio).

 

This is a role intended for someone who is analytically minded, has a deep understanding of marketing optimization, and can work cross-functionally to develop new solutions. Experience with TV attribution methodology, and/or Multi Touch Attribution is required for success in this role, in addition to experience in channel marketing analytics.

 

The Sr. Director of Marketing Analytics will report to the VP of Business Intelligence. This individual will manage a team of 5 BI team members, and will be also be expected to ‘roll-up their sleeves’ and dive into results where needed for senior stakeholders. The ideal candidate will be able to lead a talented team and own the delivery of quantifiable results in partnership with the Marketing organization.

Responsibilities:

  • Project monthly customer acquisition cost (CAC) performance based on monthly spend goals
  • Oversee all marketing reporting for channel managers, and ensure accurate read-outs
  • Dive into in-month campaign performance and identify opportunities to improve ROAS
  • Deploy new attribution methodologies to help improve cross-device attribution measurement
  • Partner with VP Marketing Acquisition and Channel Leads to advise on growth opportunities
  • Work with the heads of Data and Data Engineering to prioritize dataset development
  • Lead team of 5 individuals and ensure strong team outputs and development

Skills & Qualifications:

  • 10+ years experience in marketing analytics, with 4+ years managing mid-size teams
  • Ability to influence cross-functional partners using data and insights
  • Experience with TV attribution and/or Multitouch Attribution
  • High SQL, Excel, and Power Point proficiency
  • Exceptional written and oral communication skills
  • Experience testing attribution methodologies in new channels

Bonus Points:

  • Management consulting, or Marketing Analytics experience at another technology firm
  • Experience at a Media Agency or Attribution Service
  • Data visualization skills (Tableau, Looker, etc.)

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $25 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

Location

Our award-winning office space at the Pen Factory in Santa Monica was completed in 2020. We’re right across the street from Bergamot Station, making it an easy ride by metro from across town.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena

Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.

Ellie

Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen

Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Culture
Volunteer in local community
Partners with nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Financial & Retirement
401(K) matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Company-sponsored happy hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

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