Senior Director, Customer Audience Analytics

| Santa Monica
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We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

As we reinvigorate our focus on developing long-term relationships with fans for Artists, Labels and UMG holistically we are looking for a strong analytical mind to come in and help shape the most impactful KPIs, operational reports & analytics studies in support. This pivotal role will be joining the newly formed Global Audience Development team to help build the analytical & reporting foundations needed to evolve this performance marketing team into a predictive discipline that can engineer the growth of scaled audience bases with a healthy long-term revenue outlook.

The successful candidate will be a seasoned customer and performance marketing analyst, with a proven track record of producing meaningful reports, data visualizations and advanced analytics studies to inform business strategy and performance growth through customer relationships. Despite the required years of experience, the right candidate will also be invigorated by the idea of developing this function from scratch and helping institutionalize new metrics and methods of evaluating performance and success for our global and already hugely successful business.

 This role will be based in Los Angeles, but will be working across global teams, so flexibility around working schedule and openness to periodical travel will be a requirement.

How We LEAD:

  • Establish the right KPIs, operational reporting & more advanced analytics studies to help the UMG Global Audience Development team build a valuable and scaled audience base.
  • Work directly with Global Audience Development & Consumer Marketing leadership in setting team KPIs as well as enterprise wide and industry benchmark targets. Establish direct correlation to top-down revenue & EBITA goals in line with finance teams and leadership.
  • Design and manage team, enterprise & market-level scorecards to measure and track progress against goals. Develop prototype business intelligence solutions, including reports and dashboards that visualize complex data sets, but also relay clear business insight & action.
  • Support development of team forecasting and impact models for related team business cases
  • Analyze and interpret Customer / Audience insights from multiple data sources using statistical techniques. Be able to translate findings into meaningful and immediately actionable outcomes for the Audience development marketing teams to execute against.
  • Collaborate with internal and external partners to tag, collect, QA, organize, and prepare raw data for analysis Combine data from structured & unstructured sources to discover and interpret new trends/patterns. 
  • Support experimentation and deployment of predictive models that leverage customer data. 
  • Work alongside our broader data & analytics and insight teams as the subject matter expert on known audience performance, data & analytics needs.
  • Provide thought leadership in discipline of performance-based and customer focused analytics – leading a roadmap that evolves the team from siloed channel reporting to a competency of predictive & prescriptive analytics. In partnership with the SVP develop a team culture around performance accountability and improve the analytical and self-serve reporting acumen across the broader Audience Development team.

Bring your VIBE:

  • 10+ years of experience in consumer marketing and / customer analytics role for a fast paced, high volume consumer facing (preferably digital first) business.
  • Experience in managing analytics projects from inception to delivery, including developing structured solutions
  • Marketing & customer measurement approaches (E.g. ROMI, LTV, ARPU cross channel attribution models). CRM and integrated digital marketing experience a must.
  • Solid understanding of customer funnel analytics and segmentation modelling - installation, retention, and monetization stages, etc.
  • Analytical problem solver with strong business acumen. 
  • Advanced level experience using statistical packages for analyzing datasets & interpreting results. 
  • Strong analytical skills with the ability to combine, organize, and analyze large amounts of data and to tease-out and disseminate key information with attention to detail and accuracy. Should be able to deliver project independently and via cross functional teams.
  • Technical expertise with data models, database design, data access, data mining, and data segmentation techniques. 
  • Proficiency in querying databases and using R, Python, SQL, etc.
  • Proficiency with business intelligence and data visualization software, e.g. Tableau, Looker, MicroStrategy, Domo, etc.
  • Demonstrated presentation and storytelling skills and experience communicating complex concepts and actionable recommendations to stakeholders across functions and levels.
  • Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain momentum.
  • Building and managing team experience desired
  • Bachelor's degree, with MS/MBA or PhD in a quantitative field preferred

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, "Gift Week", Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

 Universal Music Group is an Equal Opportunity Employer.

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UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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