Senior Data Analyst - User Growth

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy by offering a home for creative expression and an experience that is genuine, joyful, and positive. - Responsible for performance marketing measurement models through major platforms such as Facebook, Google, Snapchat, DSP, etc. - Manage user acquisition data tracking integrations both internally and with third parties - Build and analyze dashboards and reports, establish key data sets to empower operational and exploratory analysis, evaluate and define metrics - Forecast and set team goals, design and evaluate A/B tests, monitor key metrics, understand root causes of changes in metrics - Find actionable insights through funnels, cohort analyses, user segmentation, retention analyses and models to help us grow our product - Collaborate with business stakeholders to understand the business problems, proactively design best-suited, robust and scalable data endpoint - Partner with data engineers and data scientists on common areas of scalability, data quality management, data delivery management and performance optimization - Propose what to build in the future product roadmap, understand user behaviors and long-term trends, identify new levers to help move key user growth metrics

Qualifications

- Bachelor's or Master's degree in Computer Science, Information Systems, Statistics or related technical/quantitative field - 3+ years of related experience with data querying languages, scripting languages, data visualization or statistical software - 3+ years of professional experience in an analytical role involving data extraction, reporting, and analysis - Experience with mobile app attribution platforms (e.g. Appsflyer/Tune/Adjust) - Experience working with very large data sets and distributed computing (Hive/Hadoop/MapReduce) - Experience working with social and digital media data and other marketing analytics tools (e.g. Google Analytics/Adobe Analytics/Amplitude) - Strong quantitative modeling, statistical analysis and problem-solving skills - Strong business acumen, and excellent verbal and written communication skills with the ability to work effectively with product, marketing, and engineering teams in a cross-cultural and cross-functional environment - Passionate about social media and short video products Even Better If: - Experience working with international partners in different time zones - Experience working in a fast-changing, hands-on work environment

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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