Playlisting Analyst - Commercial Partnerships

| Santa Monica

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The Playlisting Analyst - Commercial Partnerships supports the Third Party and Associated Labels in the areas of artist analytics and business intelligence. Responsible for developing communication, collection, organization, and analysis of pertinent data to positively impact revenue and marketing decisions.

Job Functions:

  • Using internal and external systems to develop analytics & consumer insights that inform effective revenue initiatives on an artist and release basis leading to marketing & commercial decisions.
  • Revenue/Marketing-focused responsibilities:
    • Identifying Artist and release opportunities on a granular data centric level.
    • Strategizing with label and partners on specific marketing events and programs
    • Social Media and Streaming Marketing: Identify opportunities and guide execution of social media outreach and playlisting strategy with partner and content providers.
  • Analysis:
    • Artist and title specific reporting and action-oriented planning
    • Weekly comprehensive recap of sales and streaming results
    • Streaming and Promotional event analysis
    • Manage analysis requests with labels and internal analysis teams

Job Requirements:

Skills/Abilities:

  • Strong analytical skills coupled with ability to communicate strategy, drive artist growth and maximize revenue
  • Passion for breaking artists using all the tools available in today's marketplace
  • Excellent Microsoft Excel (including VBA) and PowerPoint skills. Python programming, SQL, Tableau, DOMO, or other data manipulation / visualization platforms. Deep knowledge of Nielsen, Mediabase and third party (Chartmetric), partner (Spotify, Apple, Pandora, YouTube) data and analytics platforms
  • Excellent communication and interpersonal skills with emphasis on relationship building within UMG, labels and partners
  • Meticulous attention to detail and follow through
  • Extremely organized with superior time management skills
  • Ability to work on multiple projects and produce high-quality results under tight deadlines in a team environment
  • Inherent analytical and quantitative skills with experience in social media and search engine marketing
  • Excellent knowledge and understanding of commercial products and product consumption
  • Strong interest in music and pop culture, with extensive knowledge of current and catalog music titles and artists across all music distribution companies

Experience:

  • Experience with analytics, search engine and social media marketing, relational database reporting tools, SQL & Google Big Query a plus, programming Python and understanding of Partner API's.
  • Knowledge of social media and current platforms of entertainment consumption
  • Working knowledge and understanding of UMG internal systems a plus. Ability to quickly learn new systems a must

Education:

  • BA degree - (Music Business, Marketing, Mathematics, or Statistics studies preferred)

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
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