Online Marketing Analyst at Advertise Purple

| Santa Monica
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About Advertise Purple:

Advertise Purple, Inc. is the leading management agency in today’s fastest-growing digital marketing channel for e-commerce retailers: affiliate. With a $6 billion addressable market, estimated 20 million e-commerce stores positioned to be live by year’s end, our award-winning suite of technology and service tools are well positioned to serve the growing global demand.

A 2018, 2019, and 2020 recipient of Inc. Magazine’s ‘Best Workplace in the U.S.,*’ and ‘Top 50 Advertising & Marketing Agency in the U.S.,*’ we pride ourselves on delivering an unparalleled experience for both customers and employees.

Job Description:

Responsible for conducting program and market research to identify calculated growth initiatives and strategies to maximize program success. Primary responsibilities include:

  • Identify and execute strategic optimization initiatives. 
  • Examine a campaign's return on investment.
  • Identify new market opportunities.
  • Perform competitive analysis via key market research.
  • Determine brand perceptions and reputations.
  • Evaluate market penetration.
  • Analyze marketing metrics to identify cause and effect relationships.
  • Identify positive financial outcomes to increase profitability.
  • Create databases and capture market data.
  • Evaluate demographics, prices, distribution channels, and marketing outlets.
  • Develop sales strategies in tandem with account management department.
  • Communicate with clients on a consistent basis to share program opportunities, address campaign performance, and discuss reporting inquiries.
  • Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
  • Generate reports that analyze brand-specific customer behaviors and trends. 
  • Offer insights about product potentials.
  • Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.
  • Must live in a 15 mile radius of Santa Monica, CA.

Required Skills & Experience:

  • Proven 1-3 years successful experience in an Analytics or Marketing role.
  • BA or BS from accredited university.
  • Experience managing numerous clients simultaneously.

Compensation:

  • Generous bonus structure, UNLIMITED PAID vacation, fully paid health, dental & vision benefits, 401k + employer match.
  • Starting base salary of $65,000.
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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • WordpressCMS

Location

We are located in beautiful Santa Monica. Plus, the office is right off Interstate 10 and the metro making it easily accessible!

An Insider's view of Advertise Purple

How would you describe the company’s work-life balance?

Advertise Purple has created the ideal work-life balance. The unlimited PTO is essential because it allows us to be there during special or strenuous times in our lives. This company values your life outside of work and encourages a good work-life balance. We all step up as a family to help create the balance of work smart, play hard.

Devon

Executive Director of Accounts

What does your typical day look like?

The best part about working at Advertise Purple is the autonomy granted to schedule your day based off priorities. While I do not have a “typical day” because every day is so different, my daily priority as Senior Analyst is to ensure my team has all the resources they need to succeed. What I can invariably expect is a friendly work environment.

Trinity

Senior Analyst

How has your career grown since starting at the company?

Advertise Purple fosters an environment where I’ve learned to wear many hats. From Account Manager to Corporate Development Manager, Advertise Purple has helped me find a role that brings my strengths to the forefront. This opportunity is available to anyone that is willing to work smart, have a positive mindset, and be a team player.

Emily

Director of Corporate Development

What unique initiatives do you have that encourage innovation?

As Head of Operations, my focus is to facilitate the sharing of resources in order to remain innovative in the mutable e-commerce space. At Advertise Purple, we hold weekly round-tables in an open format where every new idea is explored and encouraged. From the top down, every member is a fair contributor and a key component to our team’s success.

Jonathan

Vice President of Finance & Operations

What does career growth look like on your team?

Advertise Purple has a rigorous training process to fast track new employees learning. From there, topic-specific info sessions and collaborative resources offer a wealth of information to access. Lastly, more senior employees and management are always available to share knowledge and advice.

Rowland

Account Director

What are Advertise Purple Perks + Benefits

Advertise Purple Benefits Overview

Advertise Purple truly cares for its employees and this is evident from the plethora of perks and benefits. From unlimited paid time off to catered lunches to above-average medical, dental, and vision insurance premiums, Advertise Purple has you covered.

Culture
Volunteer in local community
Advertise Purple participates in local volunteer activities such as Suits On The Sand.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $20000 if pursuing a MBA at select universities.
Promote from within
Mentorship program
Paid industry certifications

Additional Perks + Benefits

As you can see, Advertise Purple dishes out the perks.

If you think you have what it takes to join the top advertising and marketing agency in the country, check out our current openings below.

More Jobs at Advertise Purple5 open jobs
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Please go to the following link and apply through Indeed: https://www.indeed.com/job/online-marketing-analyst-77adb3c3b16815f6

Apply now
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