Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. 

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As the Marketing Performance & Analytics Lead, you will help level up Riot's publishing efforts globally by developing and deploying initiatives to improve marketing performance. You will use research and analytics to develop a stance on how well we're delivering on expectations from our target audiences. You will build and manage a team of analysts and researchers, as well as align with insights teams across the company. Through your efforts, publishers at Riot are equipped with timely and actionable insights to connect with our audiences in authentic and engaging ways.

You are:

• A hardcore gamer that wants to hold Riot to a high standard. You carve time out of your busy schedule to play PC and/or console games. You have data backed opinions on the good, bad, and ugly that game publishers do and you want to help Riot elevate player experience.
• An expert in employing research and data to optimize marketing decisions: You are familiar with variety of marketing approaches and performance measures but your strength is in devising evaluation approaches to help drive the right outcomes for the campaign and for Riot.
• Seasoned at marketing and brand strategy: You've strategically and analytically supported marketers in optimizing decisions across digital marketing, content marketing, channel management, and customer relations-- perhaps leading business intelligence at a games or digital media company, leading teams at a global consulting firm, or as a strategist at a major ad agency. Bonus points for having spent some time on the front lines running marketing campaigns and performance-driven marketing.
• Educated: You have an advanced degree in Business, Economics, Statistics, Computer Science, Applied Math, or a related discipline. Graduate degrees are preferred, but can be replaced by relevant work experience in consulting, consumer insights, or product strategy groups.
• A skilled communicator and partner. Your strength in crafting accessible narratives around data means stakeholders can easily access your thinking and findings. You bring strong, persuasive opinions and reasoning to the table but hold them loosely in favor of the best holistic outcomes. You can help leadership understand complex data with compelling and cohesive narratives and insights around the underlying causes.
• An entrepreneurial team builder and leader. You are able to identify, build, and develop the tools, systems, and team needed to serve needs across an organization. You have a record of achieving this whether there have been existing structures and expectations or not. You have experience in hiring, managing, and growing others. 

You will:

• Work with senior leadership to identify areas where analytics and research can help improve publishing outcomes
• Present to global publishing leadership assessment of every region's performance and key drivers of the differences
• Evaluate marketing and publishing campaign performance globally for League of Legends, esports and future titles from Riot Games. Help identify more effective tactics and channels as well as share best practices around the world.
• Set standards for global brand and marketing performance through developing, overseeing and presenting reporting.
• Help Riot understand player feedback, dialogue and activity through developing and overseeing reporting for social listening 
• Grow and lead an existing team of analysts & researchers

Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.