A bit about us:

Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—to date we’ve donated almost $2,000,000 to charity and we’re just getting started.

We're one of the fastest growing e-commerce businesses in Australia, and are now aggressively entering the North American and European markets, with insanely ambitious growth targets for this year and beyond. We currently have a 40+ team members working out of our Melbourne, Manilla, Hong Kong, and Los Angeles offices. We’re never happy with the status quo, though, so we’re planning to double or triple our team in the next year, and we won’t stop growing until everyone in the world has access to a toilet.

A bit about the role:

Reporting to the Head of Growth Marketing, the Marketing Analyst will provide accessible, thoughtful, data-driven analysis and strategic recommendations to help achieve our quantitative and qualitative targets. Your role will primarily focus on standardizing our KPIs, understanding our customers purchasing behavior, and our products to guide strategic decisions. You will be a critical and valued contributor to the wider Growth team working arm in arm with our Retention Marketing Manager, Growth Marketing Manager and Paid Marketing manager to help define and measure various marketing campaigns. 

This is a unique opportunity to work in a high-growth startup while applying your skills to a meaningful cause (we donate 50% of our profits to charity). And you’ll get to make toilet jokes all day.

This role will be based in our Los Angeles office—however, you’ll be able to work part-time in a remote setting. 

What you’ll be doing:

• Leading the definition of KPIs for our growth marketing—specifically, how should we measure retention? What acquisition data is most important? How do we know if a certain campaign or program is effective?
• Establishing baselines for our KPIs based on historical data
• Collaborating with internal teams to ensure growth data is serving the needs of the whole company. Use data to inform, influence, support business decisions.
• Performing deep dive data analysis to uncover area of opportunities and risks.
• Ensure that our marketing data is accurate and easily accessible, building standardized dashboards and reconciling differences between data sources.
• Ensure our website and data systems are connected and passing the right data back and forth, and ensuring this stays functional and improving even as we edit the website.. Helping inform what data should be strategically passed back and forth between systems. (e.g. experience with ETL and data platforms)
• Identify gaps in data collection and work with the team to find ways to fill them. (e.g. should we collect household size? should we be collecting/buying different data?)
• Identify opportunities for data to play a larger role in the company, and make it happen!

Who you are:

• You've proven you don't get lost in numbers and know how to tackle data, utilizing your background in Comp Sci, Econ, Math, business administration or relevant hands on experience.
• You have a strong understanding of analytics, segmentation and predictive modeling, and working with consumer data.
• Experience in building/applying predictive models
• Demonstrated understanding of retention- and subscription-based businesses and the data that’s important to run them effectively. You speak in cohorts, you might have a tattoo that reads LTV and CAC.
• Proficient in SQL. Actually, can we say 
• Excellent communication/storytelling skills, ability to communicate complex topics simply.
• Understands ‘business’, ability to look at a data set and thinks about things holistically (margins, seasonality, etc)
• You’re a problem solver and solutions hunter. You have a “scrappy” approach which means you’re comfortable getting your hands dirty and thinking innovatively about how you use tools and platforms.
• You thrive working in a fast-moving, constantly changing environment
• Ability to empathize with our customers—they’re not just cells in a spreadsheet!

Why you should work with us

Working for a start-up is exciting, varied and if you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.

The job is also amazingly flexible, something we’re working hard to hold onto even as we grow super quickly. While there are some required days per week in our office, you can also mix it up to work in your PJ’s from home or set up office at the beach, up to you! And while we don’t have a Friday drinks trolley, you will get free toilet paper. A lot of it. And nothing beats that.

Salary

This depends on your experience but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you'll ever have – you won’t ever want to leave!

Who Gives A Crap also provides 4 weeks paid annual vacation, flexibility to take extra unpaid leave, private health insurance coverage, generous mat/pat. leave and a whole lot of other stuff.