Job Summary

BlackLine’s GTM Operations team is looking for an analyst to provide recommendations, data, and insights that will help us optimize our sales and marketing funnel. By creating efficiency and productivity of our funnel, we will decrease cycle times and improve the overall revenue process for prospects and customers. This role will be responsible for supporting analytical models (including multi-touch attribution) and processes with the objective of improving both conversion and acquisition rates of prospective customers. This role will also be responsible for supporting and providing insights to a wide range of cross-functional stakeholders, including marketing and sales. This role will be a go-to resource for uncovering insights and making recommendations to implement strategic solutions that allow teams to scale and operate more effectively.

Roles and Responsibility (list in order of importance)

Data Management:

• Assit in identifying gaps in our current system infrastructure and data operations; document
• and develop a consistent feedback loop between marketing operations, sales operations,
• enterprise applications and marketing performance
• Triage and troubleshoot operational issues to optimize infrastructure, systems, and processes for scale
• Develop expertise of data, systems, and processes related to marketing funnel metrics
• Help develop and promote “one source of truth”

Management Reporting & Analysis:

• Assist in identifying opportunities to automate and/or optimize manual processes and
• reporting across marketing and sales
• Create automated reports and dashboards that allow business owners greater ability to
• optimize operational performance
• Prepare presentations that summarize key insights tailored to specific prospect marketing
• and sales audiences, from individual contributor to executive level, at a daily, weekly, and
• monthly cadence

Marketing Performance:

• Evaluate ongoing business performance against growth targets to influence day-to-day
• operations
• Report and analyze performance of our marketing mix on a weekly and monthly basis
• Develop and continuously improve a multi-touch attribution model that drives operational
• performance and helps leadership understand where they might find ROI of certain
• campaigns
• Identify areas of underperformance for top of funnel acquisition and share insights and
• action plans with key stakeholders
• Uncover predictive usage metrics that indicate acquisition and retention of users of content
• and other organic growth channels
• Lead the development and implementation of processes across functions and business units to monitor and manage performance, including monthly or quarterly performance reviews

Training/Enablement:

• Collaborate and build credibility with internal business teams, staying up to date on new
• initiatives and working to understand their data and reporting needs while managing
• expectations and providing guidance on best practices
• Facilitate self-serve reporting and formulate roadmaps to prioritize projects; this includes
• development of content and enablement

Required Qualifications

Years of Experience in Related Field: 1-3

Education: Bachelors or similar degree

Technical/Specialized Knowledge, Skills, and Abilities:

• Bachelor's degree in Engineering, Mathematics, Business, Economics, Strategy or related subject area
• Some understanding of business analytics tracking
• Expertise in advanced SQL and a programming language (Python, Scala, Java) for statistical analysis and data pipeline management
• Excellent at communicating with technical team members and non-technical business partners
• Some experience using Tableau
• Ability to prioritize tasks and projects in an environment with changing needs
• Subscription business model experience and an understanding of software development lifecycle (or a desire to learn)

Preferred Qualifications

• Experience with Salesforce, Marketo, Tableau, Bizible, 6sense
• Familiar with BlackLine or other common financial systems such as Hyperion, etc. is a plus.
• Experience using Python and/or R