Business Intelligence Analyst, Offline Marketing

| Santa Monica
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
About the Role
Offline marketing plays a vital role in the overall GoodRx growth strategy and is consistently a top performing marketing channel. Through offline marketing GoodRx nurtures direct relationships with millions of consumers and healthcare professionals. Given past and current success, GoodRx is expanding its offline marketing efforts to reach more people than ever before and is looking for a talented analyst to help drive that growth.
 
The BI Analyst will assist the Sr. BI Analyst and Director of BI in the planning, optimization, and reporting of offline marketing efforts, including direct mail, out-of-home, and in-store marketing campaigns. The BI Analyst will work closely with the Offline Marketing Team to coordinate test plans, offer strategic insight, and provide timely results reporting.
 
At GoodRx, BI Analysts are both empowered and expected to contribute to growth through constant optimization and exploration – big ideas welcome! An ideal candidate will be a self-motivated, independent problem solver who is excited to dive into the details, ask questions, and make recommendations.

Responsibilities:

  • Support planning and measurement of A/B tests for offline campaigns
  • Ensure necessary BI resources are provided to Offline Marketing Team in time for monthly mailing plan execution
  • Brainstorm, investigate, and size growth opportunities in offline marketing
  • Brainstorm innovative measurement and attribution strategies for new offline initiatives
  • Develop targeting strategies for identifying leads that may be old/outdated/incorrect
  • Assist in mailing list quality checks
  • Support healthcare provider NPS reporting and survey updates

Skills & Qualifications:

  • 1-2 years in an analytical or finance role supporting multiple stakeholders
  • Strong SQL, Excel, and Power Point proficiency
  • Exceptional written and oral communication skills
  • Ability to interpret data to find insights and drive recommendations
  • Strong quantitative and qualitative skills
  • 2+ years in a marketing analytics role at a high-growth company
  • Experience with direct mail marketing optimization

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Senior QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

More Jobs at GoodRx35 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Content
Content
new
Santa Monica
Content
new
Santa Monica
Design + UX
new
Santa Monica
Design + UX
new
Santa Monica
Developer
new
Santa Monica
Finance
new
Santa Monica
Product
new
Santa Monica
Marketing
new
Santa Monica
Design + UX
new
Santa Monica
Data + Analytics
new
Santa Monica
Data + Analytics
new
Santa Monica
Design + UX
new
Santa Monica
Developer
new
Santa Monica
Product
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Santa Monica
Finance
new
Santa Monica
Developer
new
Santa Monica
Data + Analytics
new
Santa Monica
Developer
new
Santa Monica
Product
new
Santa Monica
Developer
new
Santa Monica
Operations
new
Santa Monica
Operations
new
Santa Monica
Project Mgmt
new
Santa Monica