The position involves developing marketing strategies for data products, managing brand positioning, creating content, and collaborating with sales teams.
Job Summary & Responsibilities
Strengthening and empowering all of the communities we serve.
Advance Local is looking for a Data Solutions Marketing Strategist to join our fast-growing Data team. In this role, you’ll develop and execute marketing initiatives that position our data products and analytics solutions effectively in the marketplace. With a strong understanding of brand positioning and content creation, this position collaborates with cross-functional teams to drive engagement and support sales efforts.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $75,000 - $85,000 per year. Additional incentives bring total potential compensation to $90,000 - $102,000.
This is a fully remote position.
What you’ll be doing:
- Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.
- Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.
- Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.
- Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.
- Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales.
- Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.
- Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.
- Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.
- Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.
- Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.
Our ideal candidate will have the following:
- Bachelor’s degree in marketing, communications, business, or related field or a combination of education and experience
- Minimum two years’ experience in marketing strategy, preferably in technology, data, or analytics sectors
- Strong understanding of marketing principles and brand management
- Excellent written and verbal communication skills
- Proficiency in content creation and digital marketing tools
- Ability to analyze market trends and translate insights into actionable strategies
- Experience working with data-driven products or SaaS platforms
- Familiarity with marketing automation tools
- Creative thinker with strong problem-solving abilities
- Collaborative mindset and ability to work across teams
- Detail-oriented with strong organizational skills
Top Skills
Analytics Solutions
CRM
Data Products
Marketing Automation Tools
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