Data Insights Analyst
Job Description
We are looking for a talented Data Insights Analyst to join our team! This person will be analyzing various digital marketing metrics relating to Pay-Per-Click (PPC)/Search Engine Marketing (SEM) to highlight performance, offer recommendations and provide insights. This position will allow you to be a significant contributor as part of the team; often suggesting optimization opportunities.
Responsibilities
- Support the business team to deep dive into ad campaign analysis
- Prepare optimization proposals based on analysis findings
- Work closely with the Media Buying team to monitor and build reporting around ad campaigns
- Create, update and improve reports and dashboards in Excel
Skills/Attributes Required
- Bachelor’s Degree Required.
- 1-2 years of Data Analytics Experience
- Advanced proficiency with MS Excel - think of yourself as Excel Master
- Be able to speak to the drivers of changes in campaign performance
- Experience with data harvesting
- Knowledge of Tableau
- Coding in any language (SQL, Python, JavaScript, etc…)
- Must have strong analytical skills (ability to identify risks and escalate issues)
- Should have strong digital analytics experience (site analytics, media projections, results, etc.)
- Must have strong grasp of SEM performance metrics (CTR, CPC, CPA, etc…)
- Highly organized; able to prioritize; able to focus on details; good writing & interpersonal skills; task focused.
- Competitive salary, and profit sharing bonus
- 401K match
- Award winning culture & unprecedented team spirit
- Take a break when you need it – unlimited PTO
- Fully stocked break rooms with drinks, snacks
- Toro the Bull Dog Mascot and Everyone’s Friend
- Paid volunteer days
- Monthly team games/competitions/catered lunches
- Team outings (Ball games, BBQ’s, Parties, etc.)