Who is SimSpace:
SimSpace launched in 2015 with a singular purpose – addressing the most urgent and sophisticated cybersecurity challenges to reduce risk for our most vulnerable and valuable infrastructure. The organizations around the world that we depend on every day to keep our loved ones safe and secure. Our healthcare facilities, schools, financial institutions, transit centers, grocery stores, and workplaces just to name a few. To deliver global resiliency, we provide an elite cyber range platform to curate unassailable cyber defenses, data driven decisions, cutting edge training labs, live attack scenarios, and extensive individual and dynamic team readiness training.
SimSpace works as OneTeam to elevate humanity around the world. We are committed to continuously improving and delivering a cultivated member experience whether that is accomplished through focusing on supporting our client’s teams or our own mission driven SimSpacers.
We are an international company headquartered in Boston's Fort Point in the U.S. If you are interested in elevating the technology and creative solutions necessary to secure and safeguard our future while working alongside others who share your passion for purpose and development, we want to meet you!
Why should you choose a career at SimSpace?
We are an organization that is focused on building our culture and mindfully enhancing our atmosphere everyday which is why we have collaborated on an integral value system. Our governing philosophy of being Human Centered is deeply embedded within our value system. We apply this philosophy to every one of our internal team members, external clients, and their customers.
Our core values:
- Serve to Protect – We provide safe space, deliver on the mission, and elevate humanity
- Acquire Understanding – We seek and provide clarity 10x, cultivate comprehension, and believe information goes both all ways
- Operate as Innovators – We stay curious, practice consistency over intensity, and continue to be the change we need in the world
- Teamwork Without Borders – We are never alone, we solve for all, and keep people at the heart of everything we do
We are seeking a Digital Marketing Manager to transform our digital presence into an efficient driver of pipeline. You will be responsible for driving visibility, engagement, and performance across all owned digital channels. This role oversees the strategy and execution of initiatives related to search engine optimization (SEO), conversion rate optimization (CRO), landing page performance, email campaign effectiveness, and website discoverability through large language models (LLMs). The position plays a key role in aligning digital marketing efforts with our broader organizational goals. This person must work east coast hours.
This position requires a strategic thinker with deep hands-on expertise in all aspects of digital marketing. You will work especially closely with our content, campaign, and product marketers to collaboratively build a highly efficient pipeline generation engine that continuously leverages data-driven insights and constructive feedback.
What you’ll be doing as the Digital Marketing Manager at SimSpace:
- Develop and implement strategies to improve organic search visibility through on-page and technical SEO.
- Conduct SEO competitor audits, keyword research, and gap analyses to identify high-impact opportunities, assess content performance, and guide on-page and technical optimization strategies.
- Develop and maintain an internal linking strategy to support site architecture, improve user experience, and boost keyword rankings.
- Analyze and optimize landing pages and user flows to increase conversion rates across digital campaigns.
- Conduct A/B tests and leverage heat mapping tools to evaluate user behavior, identify friction points, and guide design or content changes.
- Design and manage experimentation roadmaps prioritizing high-impact tests and continuously iterating based on results.
- Evaluate and enhance the performance of pages used in paid media efforts, ensuring alignment with campaign objectives.
- Optimize email marketing campaigns by reviewing performance data and implementing improvements to drive engagement and click-through rates.
- Implement approaches to improve website discoverability through large language models (LLMs) and emerging AI-powered search tools.
- Monitor website and campaign performance using analytics platforms; generate reports to identify trends and opportunities for improvement.
- Partner with content creators, designers, and developers to ensure marketing assets are optimized for SEO, conversion, and usability.
- Implement or oversee structured data strategies (e.g., schema markup) to improve search visibility and support AI/LLM comprehension of site content.
- Collaborate with leadership and stakeholders to align digital strategies with business goals and ensure consistency across channels as appropriate.
- Stay current with evolving best practices in SEO, CRO, digital analytics, and LLMs / AI-driven search technologies.
To be successful as a Digital Marketing Manager:
- You enjoy driving traffic to digital properties to generate lead flow from target accounts.
- You’re expert at SEO, LLMs, and optimizing conversion rates from various digital channels.
- You excel at guiding content marketing efforts to ensure findability from LLMs and SEO.
- You have a passion for technology and inherently possess a test & learn approach to optimize digital marketing outcomes.
- You have a long and successful history of building, running, and optimizing complex ad campaigns that efficiently drive traffic, leads, and qualified opportunities.
- You are data-driven and continuously seek opportunities to optimize digital marketing performance.
- You thrive in a fast-paced environment and can manage multiple initiatives simultaneously.
Who you are:
- 5+ years of hands-on experience in B2B SaaS digital marketing, with a strong focus on LLMs, SEO, CRO, analytics, and AI.
- Proven track record of partnering closely with content, campaign, and product marketers to drive qualified pipeline, especially from Fortune 250 enterprise accounts.
- Hands-on expertise with essential digital marketing software, including WordPress, GA4, VWO, Optimizely, Hotjar, SEMRush, 6Sense, etc.
- Highly analytical with an ROI-first and test/learn mindset focused on optimizing campaigns based on data and constructive feedback.
- Strong track record of collaborating across Marketing, Pre-Sales, Sales, Product, Customer Success, and Finance teams.
- Willing to work east coast hours.
- Compensation. Base salary range: $110,000 - $165,000, reflecting our confidence in your expertise and impact, with the opportunity for annual bonuses tied to company performance and individual contributions.
- Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
- Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.
- Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match.
- Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members.
- Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments.
- Ownership Opportunities: Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success.
- Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program.
- Peloton Interactive Wellness Program: Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.
- Continuous Learning: Access a LinkedIn Learning membership to prioritize your personal and professional development.
- Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community.
- Extra Perks: Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details.
SimSpace is an Equal Opportunity Employer:
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
SimSpace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.
Research shows that women and people from underrepresented groups only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. SimSpace encourages you to break that statistic and to apply. We look forward to your application!
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected].
SimSpace does not accept unsolicited resumes from employment agencies.
Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range.
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