Social Media Creative Maker
GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
About the Role
We are seeking an innovative and strategically-minded individual who will be an integral part of the GoodRx brand team and help drive the overall success of the GoodRx social media channels. Our Social Media Creative Maker will build social-first creative assets that help us connect with our audiences in an authentic and interesting way. The content they create will simplify complex data and topics; amplify real customer stories and successes; and ultimately empower our followers to take daily steps towards a healthier life.
The compelling assets you create will help us drive organic growth by improving brand awareness and loyalty, educating our followers with content that’s interesting to them, and helping us grow, engage, and nurture our online community. As a natural born leader on the Brand team, you will work with stakeholders across the Creative, Marketing, Content/Editorial, Research teams, among others, and ultimately lead and drive the organic social media creative program.
What you’ll do:
- Create compelling digital assets in both static and motion formats (videos, infographics, animations, illustrations, logos, and other visual materials) to support the organic social media and editorial calendar.
- Integrate social media and graphic design to visualize our narrative-based and educational content.
- Work closely with the social, brand, editorial, and creative teams to develop content and ensure cohesive design.
- Collaborate with other teams (editorial and research) and stakeholders to bring stories and integrated campaigns to life.
- Manage pre-production, production, and post-production of digital content.
- Understand the difference between authentic and produced content—and the right time to leverage each one.
- Work together with the social team to understand and leverage performance data to continually optimize creative.
- Stay on top of social user trends and shifting behavior to be a social trendsetter and elevate GoodRx’s various products, activities, and initiatives in the social space.
- Immerse yourself in our content library. Conceptualize and execute content for all social channels, with clear understanding of how users engage with social creative across formats and platforms.
What we’re looking for:
- You have 5-7 years of experience in a creative agency, production company, or in-house at a brand creating social-first content.
- You have a mastery of key programs in the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Your portfolio showcases extensive social media creative work including concepts you have conceptualized yourself, and those you have worked on as part of a larger team
- Experience designing content for organic social media channels like Twitter, Facebook, Instagram, LinkedIn, and YouTube
- You strive for constructive and creative feedback and direction to continuously improve your craft
- You’re able to generate unique, fun, and educational ideas to elevate a brand's social media presence and drive organic engagement
- You’re a team player ready to roll your sleeves up to help your teammates deliver great creatives on schedule
- Demonstrated leadership ability and experience with working with numerous stakeholders
- Experience creating data visualizations and infographics
- Proven experience seeing projects through from inception to production
- Demonstrated ability to meet deadlines in a fast-paced environment
- Strong organizational skills that support the rest of the team
- High motivation for maintaining and improving design standards
- You’re able to generate unique, fun, and educational ideas to elevate a brand's social media presence and drive organic engagement
- You’re a team player ready to roll your sleeves up to help your teammates deliver great creatives on schedule
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.