Senior Manager, Content at HopSkipDrive

| Greater LA Area
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Who we are

HopSkipDrive is the innovator in youth transportation, getting kids to their highest potential by removing mobility barriers, one ride at a time. Our platform is the safe, dependable transportation solution schools and families rely on to get kids where they need to go. Through our proprietary technology and innovative safety measures, our platform provides transportation solutions for school districts and families across the country. In addition, we partner with county governments and non-profits to help ensure educational access for some of our most vulnerable youth. We understand that transportation can be the difference between success and struggle, which is why we’re on a mission to use innovative technology, coupled with operational expertise and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they are going.

From our founding, when 3 moms came together to develop HopSkipDrive as a solution to their challenges getting their own kids where they needed to go, we have continued to innovate and execute, growing to now serve more than 7 markets across the country. We have driven more than 5 million safe miles while getting 750,000+ kids to more than 6,000 schools. Backed by top tier VCs and strategic investors, and with more than $27M in funding, we’re reinventing youth transportation.

We are based in downtown LA. Our mission, our enormous market potential, our team and the technology challenges we are solving make HopSkipDrive one of LA’s Best Places to Work.

 

Who you are

You are an A+ player who is looking for a challenging and rewarding experience. You are inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

The Senior Manager, Content will own content strategy, programming, and production for all HopSkipDrive audiences, including B2B (schools, districts, nonprofits, agencies), CareDrivers, and Consumers. You will create and publish content that supports marketing and sales objectives throughout the lifecycle, from prospecting and lead generation to nurture to onboarding to renewal. You will immerse yourself in the company’s buyer personas, understand their role on the path to purchase and/or renewal, and tell stories that create awareness, consideration, preference, and conversion. You will build upon existing brand pillars, making persuasive arguments for our company’s safety innovations, our unrivaled support for families and schools, and our impact on communities of CareDrivers, educators, and vulnerable youth. You will scale content production to enable greater scale in prospect campaigning, lead nurture, pipeline nurture, and client lifecycle comms. Being a detail oriented perfectionist who triple-checks everything, you will publish error-free, beautiful content that gets attention for all the right reasons.
 

In doing all of these things, you will learn more than you can imagine, and help kids realize priceless opportunities through mobility.


Your Primary Responsibilities

  • Own, refine, socialize, and implement our content strategy.

  • Build and maintain our content calendar.

  • Extrapolate our brand positioning into editorial objectives and guidelines.

  • Grow and manage a high-performing virtual team of in-house and freelance copywriters, designers, and producers.

  • Use blog, white paper, and other content to elevate our brand’s authority and thought leadership in the areas of safety, equity of mobility, and academic outcomes.

  • Support ongoing organic social media efforts to grow audience, awareness, and the brand.

  • Take an immersive approach to understanding what kinds of content are required to acquire, engage, motivate, and retain CareDrivers.

  • Tell less/show more when it comes to differentiated aspects of our operation.

  • Understand, and program to, the organic school-year seasonality of our business.

  • Monitor content and collateral published by competitors, make inferences about underlying strategy, and suggest intelligent counterprogramming approaches.

  • Reimagine enterprise onboarding content that can support a smooth, fast, and automated path to “first trip” and beyond.

  • Use content to expand an enterprise client’s understanding of our capabilities and consider additional use cases that grow ridership.

  • Support Sales through the creation of pitch decks, battle cards, and RFP bid templates.

  • Support Business Development through the creation of personalized content for named prospects.

  • Maximize the value of our content budget.


Your Qualifications

  • Required: 

    • 5+ years’ experience in content marketing roles with evidence of steady growth

    • 3+ years’ experience managing content creators to high levels of delivery, whether direct reports or vendors

    • Experience writing persuasive and challenger-based thought leadership content

    • Impeccable and thoughtful communication skills, both written and spoken word

    • Deadline orientation, organization, and relentless attention to detail

    • Great attitude every single day, especially when the work is hard

    • A passion for the discipline of marketing that manifests as a desire to learn and grow in this job; you know that marketing is your field and you want to practice it here

  • Preferred:

    • Undergraduate degree from an accredited college or university

    • Experience using or administering content management systems

    • B2B business or business journalism background

    • Experience working with designers across diverse media

    • Video production experience

    • Sales enablement content production experience

  • Nice to Have:

    • SEO expertise
    • Some startup experience
    • Some advertorial creative experience

 

 

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.

 

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • MemcachedDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SalesforceCRM

Location

1320 E. 7th Street, Los Angeles, CA 90021

An Insider's view of HopSkipDrive

What’s the vibe like in the office?

HopSkipDrive has the best office vibe I’ve experienced, and that’s all thanks to my coworkers. My favorite moments of the day are the small, unexpected conversations I get to have– in the kitchen grabbing coffee, in the elevator, or passing in the hall. I look forward to coming into work because of them. Well, them and our many good office dogs

Emily Durrett

Office Administrator

What are some things you learned at the company?

I learned to identify my strengths and interests in a work environment. Rather than chasing promotions, I learned to look for the work I I’d like to do. Startups make this easier because there are so many opportunities to move, change, and grow.

Mira Hayashi

CX Training Manager

How do your team's ideas influence the company's direction?

We make it a priority at HopSkipDrive to foster a trusting and collaborative culture which improves and enhances our ideas and strategies on a daily basis. This has allowed us to successfully bring to market a service that challenges the status quo as it relates to connecting access to transportation with educational outcomes.

Toby McGraw

SVP of Sales

How does the company support your career growth?

I look forward to going in to work, a work environment that pushes me to improve, that gives me the support and structure to grow into a better thinker, braver woman, all the while still letting me be the quirky clown that I am.

Leora Juster

Software Engineer

What are HopSkipDrive Perks + Benefits

HopSkipDrive Benefits Overview

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity in the company. We offer competitive market comp, onsite state of the art gym membership, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a space with significant upside potential.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
HopSkipDrive committees manage events and programs from monthly theme days, holiday events, and more!
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
HopSkipDrive employees work out together at the free onsite gym.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, and the ability to work remotely on occasion for all positions.
Company sponsored family events
HopSkipDrive hosts our annual summer party with the Company and their families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 48 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
HopSkipDrive offers a reimbursement program for using public transportation to get to work; in addition to a pre-tax commuter benefits for all employees.
Game Room
Our game room includes a ping pong table, board games, a pop-a-shot basketball hoop!
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Friday.
Happy Hours
Happy hours are hosted at all the amazing nearby downtown LA spots.
Parking
Pet Friendly
HopSkipDrive's pet policy is dog friendly.
Professional Development Benefits
Job Training & Conferences
HopSkipDrive offers employees professional development opportunities like annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
HopSkipDrive hosts weekly lunch and learns.
Cross functional training encouraged
Promote from within
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