Principal Copywriter
Who We Are:
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employees are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth, we want to hear from you!
Why Golden Hippo:
Here at Golden Hippo, we work to develop best-in-class products, revolutionary marketing campaigns, and glowing customer experiences. We pride ourselves on our award-winning culture and incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant and inclusive culture of belonging where our employees feel respected and empowered. We also offer:
- Award-winning culture… Winner of Comparably's Award for Best Company in Los Angeles 2021, Best Teams - Marketing 2021, Best Company - Leadership 2020, and more! Click here to view more.
- Competitive salary & bonus opportunities
- Flexible, remote work arrangements available for most positions
- Highly valuable employee stock ownership plan (ESOP)
- Employer-paid benefits (medical, dental, vision, life, parental leave, and more)
- Generous matching 401K plan
- UNLIMITED room for growth and results-based pay increases
- Highly interactive, challenging work with a talented, diverse, passionate team
- Ongoing learning and development opportunities such as manager and employee development classes, Tuition Assistance Program, book club, film club, webinars, mentorship program, Hippo Talks, and much more
- Casual, "no dress code" atmosphere
- In-office gym & fitness classes, fully-stocked kitchen, plus regular yoga, meditation breaks, happy hours, and events
HOW TO APPLY
We need 3 things from you:
- Your resume
- A cover letter explaining why you’re excited about this position
- A link to your writing portfolio. Your application will not be considered if the portfolio is missing.
The role:
Golden Hippo is currently looking for a Principal Copywriter who will be responsible for who will be responsible for combining fresh and creative ideas, razor-sharp writing, high-level persuasion skills, and overall to drive massive revenue.
What Your Day-to-Day Will Look Like:
- Write consistently high-performing direct response copy across multiple offers & product categories; including but not limited to long-form video sales letters.
- Consistently achieve prescribed economic metrics on campaigns at significant scale.
- Maintain offers long-term by continually contributing winning ad creative, headlines, and landing pages.
- Strive to constantly beat controls; iterate and optimize copy by A/B testing
- Work closely with media buyers, video producers/editors, studio team, product development, and fellow copywriters to produce cohesive campaigns that convert long-term.
- Continuously develop direct response fundamentals & copywriting skills through self-directed education (constantly consuming relevant books, courses, seminars, etc.)
This role might be perfect for you if you are:
- An experienced direct response copywriter who does not want to freelance any longer
- A successful screenwriter looking for stable & consistent work (bonus points if you have written documentaries or docuseries)
- A senior-level journalist for a major publication or news network who has an interest in advertising
- A ghostwriter who has worked on multiple high-sales-volume books (esp. in the self-help space)
- A highly experienced writer of any kind, looking for an exciting career change & opportunities for a high salary + large bonuses
The Best Candidates Will Have:
- Bachelor’s degree preferred, major in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communication
- 10-15 years of professional, high-output direct response experience
- In-house DR copywriting, or data-backed experience as a freelance DR copywriter a plus
- Intensive research experience using primary sources
- Fast-paced, high-volume writing (over 1,000 words a day)
- Willing to take (and apply) constructive feedback
- Ability to handle multiple projects simultaneously
- Eagerness to learn obsessively about consumer psychology & high-performing copywriting techniques
Equal Employment Opportunity
Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
AL AK AZ AR CA CO CT FL HI ID IL IN KS MA MI MT NV NM NY NC OH OR TN VA TX UT WA Remote
#LI-REMOTE