Newsletter Editor
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans don't get the care they need, and prices just keep rising. We started with prescriptions, and we've helped over 100 million Americans save over $15 billion to date. Now, we're aiming to tackle all of healthcare. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix problems. If you share our belief that you can do well by doing good, let's talk.
About the Role
We currently have two newsletters that go out to more than a million readers every week. We’re looking for a passionate, creative editor and curator to grow our email newsletter strategy. You’ll be responsible for improving our current newsletter operations and strategy while creating and executing on a plan to expand our email offerings and our subscriber base. The right candidate will have an eye for engaging content that will resonate with highly targeted communities, unshakeable editorial standards and integrity, and a passion for improving healthcare. This role is based in San Francisco or Santa Monica and will report to the Consumer Editor on the Research team.
Responsibilities:
- Curate original editorial content for GoodRx’s weekly consumer email newsletter and biweekly professionals email newsletter
- Write engaging, empathetic, and authoritative email copy and subject lines in keeping with GoodRx style and brand
- Build the weekly and biweekly newsletters in our email marketing service tools
- Make strategic decisions based on email performance analytics and a robust split testing calendar
- Identify new user groups based on health condition, topic, credentials, and beyond, while testing new email offerings to these groups
- Grow our email subscriber list by testing sign-up modals and forms across goodrx.com
- Collaborate across teams to identify and execute on new newsletter and content opportunities
Skills & Qualifications:
- Minimum 2 years of experience with editorial newsletters, copywriting, or content marketing
- Experience working in email marketing services like MailChimp, Braze, SendGrid
- Experience with Google Analytics, Google Optimize (or other split testing tools), HTML
- Highly organized, detail-oriented, and self-motivated
- A passion for having a positive impact on the healthcare industry and guiding consumers through their healthcare journey
- Not required but a plus: Experience in content strategy, product, marketing, or similar fields
About GoodRx
GoodRx is the country's leading marketplace for affordable and convenient healthcare. The company offers the most comprehensive and accurate resource for prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast. More than 12 million consumers use GoodRx each month to find current prices and discounts for their medications. Since 2011, Americans with and without health insurance have saved more than $15 billion using GoodRx – more than $5 billion in 2019 alone. With GoodRx Care, Americans can get an online medical visit with a skilled physician for fast and easy treatment, prescriptions, and lab tests for routine medical issues. GoodRx is the #1 medical app on the iOS and Android app stores and tens of thousands of doctors recommend GoodRx to their patients. For more information, visit www.goodrx.com.