Director of Video Content Development at Ranker

| Greater LA Area
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Ranker is looking for a Director of Content Development to oversee new and existing online projects. Strong candidates will have the ability to incubate ideas and collaborate with other creatives then take it from pre-production through final delivery within a range of budget levels. Candidates must be able to clearly articulate and pitch video concepts; analysis competitors and performance data; direct talent; lead shoots; collaborate with editors, clients, and internal stakeholders; see a project through post-production, and stay on budget and schedule.


We are expanding production and distribution of content in multiple new and existing formats and looking for a strong, execution-focused leader to help us holistically grow this ecosystem which includes distribution on Facebook, Snap, YouTube, OTT, Ranker branded content channels, etc. This individual will be involved in the creative and production of great sharable content in multiple formats including ones built around Ranker’s voteable lists as well as verticals, which include Geek, Pop Culture, Horror, History, Fandom, Music, Gaming, and TV/Movies.  In this unique role, you will work collaboratively on both the production and distribution of content in multiple formats and also work with new and existing partners to launch and manage syndication, branded content and social initiatives.


Working with a growing team of in-house producers and freelancers, you will help oversee the production of existing video series content (Weird History, Total Nerd, RankWorthy, Button Mash, etc.); work on developing new pilots and concepts with our team; oversee internal and external programming; help analyze performance results to impact planning; and work with our Marketing and Social teams to drive audience development strategies.


What You’ll Do


  • Incubate and collaborate on the development of new video concepts as well as the refinement of existing projects. Work on internal development slates and branded content proposals with our sales team.
  • Manage projects from concept through production to final delivery and analysis.
  • Track video and audio production deliveries against production calendars and help ensure assets are approved in a timely and cost-effective manner and distributed on applicable platforms. You will oversee cost/ROI analysis.
  • Coordinate with external distribution partners and internal teams to manage ongoing programming and audience growth. These include video specific platforms and partnerships like YouTube and Snapchat; internal teams that manage the distribution of content on Facebook, Instagram, etc.;; third-party syndication partners utilizing text and video content; podcast distribution; OTT; and other emerging platforms.
  • Evaluate current production and delivery workflows and propose new, different, and better ways of improving operational efficiency. Help build a high performing team that can scale production efficiently. Help mentor younger employees as they evolve in their roles.
  • Independently and proactively analyze content performance data and work with all teams to improve efficiency, cost, and revenue generation. Participate collaboratively in existing slate and new concept development and become the primary source of data-driven feedback. Help structure and execute testing methodologies when applicable.
  • Manage and maintain monthly reporting and assist with strategic production, audience, and revenue planning.


Experience Needed 

  • Minimum 5  years of experience in video production, and/or digital distribution.  Experience with text and/or audio content is a plus as is relevant experience producing short-form video content for online audiences especially in areas relating to Ranker’s key verticals and pop-culture orientation.
  • Strong project management and teambuilding skills and the ability to juggle multiple projects at one time. Ability to work effectively across production, distribution and audience development. The right person for this role will enjoy creating process and streamlining roles and responsibilities.
  • Exceptional verbal and written communication skills. You should enjoy working with outside partners.
  • Strong digital asset management background and familiarity with syndication methods.
  • Bachelor's Degree, TV/Film Production, Communications, or similar preferred


About Ranker:


Ranker is the definitive site for voteable content on just about everything… from The Best TV Shows to Binge Watch to The Social Issues You Care About Most. With half of our 50M UV’s coming from search and half from social, we have a deeply engaged audience, voting 21x and spending 5.5 minutes per visit. That’s more than E!, Vox and R29 combined.


Ranker sits at the intersection of passion and curiosity with rankings on nearly any topic from film to food. By voting on different list items, fans influence rankings on topics like “The Best TV Shows to Binge Watch” or “The Best Quarterback of All Time.” We also provide in-depth reporting on history, crime, and mysteries, broken up into easily digestible chunks that tell a cohesive story. Ranker is often a source for journalists, whether it is quoting a #1 ranking or reporting on a true crime story.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • VueLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • MySQLDatabases


Located conveniently in the Mid-Wilshire district, minutes from Beverly Hills, Miracle Mile, and the 10 Freeway.

An Insider's view of Ranker

How does your team reward individual success?

What I love about being a part of Ranker's Audience Development team is that one person's success is celebrated not just as a personal victory, but as a triumph for our whole team. Every day we are encouraged to step outside of the box and speak our minds; to be creative and analytical without fear of rejection.

Amanda Bennett

Audience Development Specialist

What projects are you most excited about?

The best part about working at Ranker is the wide variety in the types of projects we might work on. We could be working on site optimization one week and creating big data management systems the next. Our latest project is a soon-to-be-released TV recommendation app that utilizes the latest in web development and machine learning tech.

Skylar Wolf

Senior Software Engineer

How does the company support your career growth?

Ranker offers me the opportunity to flourish in a completely original creative manner. Working here has provided me with the opportunity to cover a large array of subjects I'm passionate about such as pop-culture and entertainment. By treating my voice and skill sets as an asset to the company, I have been given a sense of freedom and growth.

Erin Maxwell

Entertainment Editor

What is your vision for the company?

Our focus for 2020 is expanding Ranker beyond our high-trafficked site (Quantcast Top 50) via growing video, globalization, licensing Rankings IP, growing the Ranker Insights business unit and most importantly, launching a new game-changing personalized TV recommendations app.

Clark Benson

Founder & CEO

What's something quirky about your company?

At Ranker, we are all about votable lists. We even have an enormous, interactive list on display in our lobby — anyone in the office can arrange the items on the list to their own taste. Anything from top sitcom moms to fictional pets you'd love to have, there's always a good debate going on. We even vote on our favorite catered lunches!

Andre Rodriguez

PR Manager

What are Ranker Perks + Benefits

Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 10 and 10 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Employees receive 48 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
We offer employees Free on-site garage parking.
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
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