Director, Label Catalog – Capitol

| Santa Monica

Universal Music Group is looking for a Director of Label Catalog at UMe under their Commercial Sales team to work alongside Frontline labels. This position will partner with the Frontline label and their current artists & managers to develop and deliver effective partner & programmer promotions for streaming services/DSPs/physical retail and execute catalog marketing campaigns that maximize all potential revenue streams and marketshare for their assigned Frontline label's artist catalog. This role will work in tandem with the various departments at both UMe and the Frontline label under the direction of the EVP of Commercial with a dual line to the Commercial Lead at their assigned Frontline Label.

Job Functions:

  • Identify marketing & commercial opportunities for the marketing of playlists, playlist brands & streaming with a focus on driving the Frontline Label's catalog business, achieving/exceeding revenue targets & market share
  • Use analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions
  • Develop and maintain strong relationships and work specifically with DSP/Streaming service programmers (Spotify, Apple, Amazon, etc) and key account personnel at retail to drive catalog strategy, taking direction from the commercial team account leads and utilizing marketing, cultural capital and data to deliver on targets/goals/plans
  • In conjunction with marketing and social media teams, help develop account partner currency in the form of social media support, playlisting and various others uses of partner platforms and tool-kits to help grow artist partnership
  • Seek, secure and ensure promotional opportunities are executed within the scope of opportunity across the account base
  • Effectively communicate specific data points that are meaningful to account relations and artist/manager expectations
  • Develop and maintain thorough knowledge of assigned label's catalog including history, charts, social media platforms, digital and grassroots marketing efforts
  • Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, design and execute product promotions for all aspects of the marketplace
  • Be immersed and speak eloquently to the relevance of an artist within the culture of the scene, conveying what is meaningful for account relations to deliver desired results
  • Create and deliver weekly updates for all partners highlighting growth areas and opportunities on priority catalog and releases
  • Consistently look to find new third party partners that can help market and promote our releases. Also work with pre-existing partners to develop new ways to help raise our partners' profiles
  • Represent UMe maintaining a presence at label concerts and events.
  • Job Requirements:

    Skills/Abilities:

  • Strong analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive project growth and optimization
  • Strong communication skills with the ability to write and convey marketing plans/efforts to accounts, executives and management
  • Strong interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Strong organizational and time management skills, including prioritization and follow through
  • Experience:

  • 5+ years of applicable experience in the music industry (experience in catalog marketing preferred)
  • Experience strategizing and executing marketing campaigns, including pitching proposals for prospective clients
  • Must have numerous key contact/relationships across divisions of Apple, Spotify, Amazon, and other key DSPs/retail accounts
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Must be familiar with/able to navigate information tools such as Nielsen, Buzz Angle, and learn and utilize numerous data dashboards
  • Must be creative, innovative, detail-oriented and resourceful
  • Must be highly organized and able to prioritize and multi-task
  • Education:

    • Bachelor's Degree preferred

    Universal Music Group is an Equal Opportunity Employer.

    Disclaimer

    This job description only provides an overview of job responsibilities that are subject to change.

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    Location

    UMG's global corporate headquarters are located in Santa Monica, California. Take a virtual tour here → http://bit.ly/UMGHQtour!
    2220 Colorado Ave, Santa Monica, CA 90404

    What are Universal Music Group Perks + Benefits

    Universal Music Group Benefits Overview

    You’ll experience the following perks as a full-time UMG employee...

    • Competitive Benefits – Your comprehensive benefits package will offer Medical, Dental, & Vision, as well as 30+days of PTO, a 401k savings plan with company match, & more.
    • Employee Development – We’re invested in growing your career within UMG. Your engagement in L&D programs will help expand your skill set. Also, you’ll be the first to be considered when new roles open.
    • Culture and Environment – You’ll enjoy our branded offices that feature UMG artists and music 24/7, employee lounges complete with video games, musical instruments, couches, free soda and coffee, free merchandise, & more.
    • Social Responsibility – Your good works and engagement in various causes will be amplified by UMG’s donation-match programs, strengthening our impact throughout the world.

    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
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    Diversity Program
    We are an equal opportunity employer and value diversity in our company.
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