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Director, Label Catalog – Capitol

| Santa Monica

Universal Music Group is looking for a Director of Label Catalog at UMe under their Commercial Sales team to work alongside Frontline labels. This position will partner with the Frontline label and their current artists & managers to develop and deliver effective partner & programmer promotions for streaming services/DSPs/physical retail and execute catalog marketing campaigns that maximize all potential revenue streams and marketshare for their assigned Frontline label's artist catalog. This role will work in tandem with the various departments at both UMe and the Frontline label under the direction of the EVP of Commercial with a dual line to the Commercial Lead at their assigned Frontline Label.

Job Functions:

  • Identify marketing & commercial opportunities for the marketing of playlists, playlist brands & streaming with a focus on driving the Frontline Label's catalog business, achieving/exceeding revenue targets & market share
  • Use analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions
  • Develop and maintain strong relationships and work specifically with DSP/Streaming service programmers (Spotify, Apple, Amazon, etc) and key account personnel at retail to drive catalog strategy, taking direction from the commercial team account leads and utilizing marketing, cultural capital and data to deliver on targets/goals/plans
  • In conjunction with marketing and social media teams, help develop account partner currency in the form of social media support, playlisting and various others uses of partner platforms and tool-kits to help grow artist partnership
  • Seek, secure and ensure promotional opportunities are executed within the scope of opportunity across the account base
  • Effectively communicate specific data points that are meaningful to account relations and artist/manager expectations
  • Develop and maintain thorough knowledge of assigned label's catalog including history, charts, social media platforms, digital and grassroots marketing efforts
  • Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, design and execute product promotions for all aspects of the marketplace
  • Be immersed and speak eloquently to the relevance of an artist within the culture of the scene, conveying what is meaningful for account relations to deliver desired results
  • Create and deliver weekly updates for all partners highlighting growth areas and opportunities on priority catalog and releases
  • Consistently look to find new third party partners that can help market and promote our releases. Also work with pre-existing partners to develop new ways to help raise our partners' profiles
  • Represent UMe maintaining a presence at label concerts and events.

Job Requirements:

Skills/Abilities:

  • Strong analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive project growth and optimization
  • Strong communication skills with the ability to write and convey marketing plans/efforts to accounts, executives and management
  • Strong interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Strong organizational and time management skills, including prioritization and follow through

Experience:

  • 5+ years of applicable experience in the music industry (experience in catalog marketing preferred)
  • Experience strategizing and executing marketing campaigns, including pitching proposals for prospective clients
  • Must have numerous key contact/relationships across divisions of Apple, Spotify, Amazon, and other key DSPs/retail accounts
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Must be familiar with/able to navigate information tools such as Nielsen, Buzz Angle, and learn and utilize numerous data dashboards
  • Must be creative, innovative, detail-oriented and resourceful
  • Must be highly organized and able to prioritize and multi-task

Education:

  • Bachelor's Degree preferred

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
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