Creative Development Specialist, LIVE at TikTok
About the Team: The Content Partnerships team is seeking an enthusiastic Creative Development Specialist to support the development of TikTok's thriving community of live streaming creators. You will be responsible for understanding, launching, and supporting this new creator community through the development of innovative new creative live stream formats. As a member of our content organization, you will collaborate with internal and external partners to develop creative ideas, pitch and produce livestream programming concepts, and establish live streaming as a regular practice for TikTok creators. This role requires a passion for creators, content development, technology, and the impromptu nature of live storytelling. Our ideal candidate is a self-starter who is excited to work on multiple projects simultaneously in a fast-paced environment. If you are flexible, can find solutions to ambiguous problems, are resourceful and bring positivity to the work environment, we'd love to welcome you to the TikTok team! Responsibilities: - Collaborate with creators and internal teams to develop original, thematic, and appropriate materials for creator live streams - Develop creative solutions that meet live stream objectives and key results (maximize video views, audience growth, retention, and CSAT) - Support management and growth of a portfolio of creators through the development of live stream format, creative, and category-specific best practices - Drive greater adoption of TikTok live stream product amongst creators on- and off-platform, ideally building a livestream "daily habit" amongst a growing community portfolio - Work cross-functionally with Community, Creator, Data & Insights teams to identify target creators to onboard and work with to develop live programming concepts - Support execution of creator programs to onboard and educate target communities on TikTok including workshops, events, and marketing campaigns - Support management and tracking of live creator programming on-platform, analyzing community growth metrics to ensure creator engagement, retention and satisfaction - Proactively research and build relationships with creators to facilitate creator growth and promote live streaming capabilities on platform - Support and optimize creative production workflows, troubleshooting challenges in real time - Bring big creator live stream ideas forward for consideration as large-scale TikTok tent pole programming in the US market
Preferred qualifications: - BA/BS degree or equivalent practical experience - 3+ years experience working with creators, talent management, agency, partner/program management, ideally at a top consumer tech or media company - Sharp creative mind, accustomed to pitching/developing new ideas and formats - Understanding of the online creator landscape and/or experience as a TikTok creator, with a passion for finding, developing and managing TikTok creators - Deep understanding of the live streaming community, their needs and skill set and creator ecosystem surrounding live streaming - Hyper-collaborative, accustomed to working with and understanding the needs of various internal and external partners - Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are, too.