TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We’re looking for an Insights Lead to join our growing organization in Los Angeles. As a key member of our Content team, you will work to drive user engagement and deepen our understanding of the content landscape. You will use this understanding and insight to lead cross-functional projects that serve the evolution of content on TikTok and to support cross-functional business groups with timely research and analysis.
This is a highly collaborative role that will work directly with Data and Business Insights, Consumer Research, Global Business Solutions, Product, Marketing, User Growth, and more. - Create metrics and analyses that help track the health and evolution of the TikTok content ecosystem and inform goal-setting and strategy for cross-functional teams - Translate content trends, creator/partner performance, and market analysis into actionable recommendations - Serve as a source of knowledge and expertise for cross-functional groups, including Marketing, Strategy, and Global Business Solutions providing digestible and actionable analysis as needed - Pitch projects, A/B tests, and product innovations designed to stimulate audience growth and engagement and to strengthen relationships with commercial partners - Drive cross-functional collaboration across content, product, engineering, and marketing teams, helping inform the product vision and ensuring strategic alignment on growth and engagement initiatives - Influence and develop standardized reporting processes and act as a spokesperson for the Content team in collaborative business groups. Guide development of self-serve analytical tools for internal collaborators and high-value partners - Represent the interests of the TikTok audience in cross-functional projects and initiatives - Help to manage, scale, and adapt the Content Insights function as TikTok grows and evolves
- 7+ years experience in audience development and/or content insights within similar industry - Experience translating data into insights, creative strategy and/or format development - Strong analytical skillset, including comfort with Excel, Python, SQL - Highly organized, proactive project manager - Excellent communication and data conceptualization skills, ability to represent the company and product in internal and external settings - Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions - Passion for digital content consumption and industry/market research - Understanding of popular culture (entertainment, music, trends, media) and storytelling