Content Insights Lead, Canada/Australia

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We’re looking for an Insights Lead to join our growing organization in Los Angeles. As a key member of our Content team, you will work to deepen our understanding of the content landscape and drive audience engagement. You will use this understanding and insight to drive the strategy and work of the broader content team and, in particular, to support the development of TikTok in Canada and Australia. You will become an expert on the trends, culture, and evolution of TikTok content in these markets and serve as a resource for and collaborator with cross-functional groups and stakeholders, providing in-market business units with timely research and analysis. This position is based in the United States but will help drive market growth in the US, Canada, and Australia, working collaboratively with teams in local markets. - Create metrics and analyses that help track the health and evolution of the TikTok content ecosystem and inform goal-setting and strategy for cross-functional teams - Translate content trends, creator/partner performance, and market analysis into actionable recommendations for Canada and Australia teams including Content Partnerships, Marketing, and Global Business Solutions - Serve as a source of knowledge and expertise for cross-functional groups, including executive leadership of Canada and Australia, providing digestible and actionable analysis as needed - Pitch projects, A/B tests, and product experimentation designed to stimulate audience growth and engagement in Canada and Australia and to catalyze innovation for TikTok as a whole - Influence and develop standardized reporting processes and guide development of self-serve analytical tools for cross-functional groups within Canada and Australia - Represent the interests of the TikTok audience in cross-functional projects and initiatives - Drive cross-functional collaboration across content, product, engineering, and marketing teams, helping inform the product vision and ensuring strategic alignment on growth and engagement initiatives - Help to scale and adapt the Content Insights function as TikTok grows and evolves

Qualifications

- 7+ years experience in audience development and/or content insights within similar industry - Experience translating data into insights, creative strategy and/or format development - Strong analytical skillset, including comfort with Excel, Python, and/or SQL - Highly organized, proactive project manager - Excellent communication and presentation skills, ability to work with and present to company leadership on high-impact projects - Excellent data conceptualization skills, ability to represent the company and product in internal and external settings - Passion for digital content and digital media and a creative mindset - Understanding of popular culture (entertainment, music, trends, media) and storytelling - French language proficiency preferred

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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