Content Specialist

We are looking for a creative, organized, and detail-oriented Content Specialist who thrives in a fast-paced startup environment and knows how to create high-performing content that resonates with healthcare organizations and their patients. In this role, you will play a key part in developing and managing content that drives engagement and enhances visibility across our clients’ digital platforms. You'll work closely with internal teams and clients to create, schedule, and optimize high-performing content aligned with client goals and Steer Health’s brand standards. This role requires someone who can balance creativity with analytics, move quickly from idea to execution, and collaborate across teams to bring healthcare stories to life.

• Develop and write compelling, SEO-optimized content for blogs and social media platforms that align with client objectives, industry trends, and digital marketing best practices
• Create strategic, client-specific content calendars to ensure a consistent and engaging brand voice across all channels
• Conduct initial content planning meetings with clients to gather goals, tone preferences, and key messaging points
• Manage the integration of client social media accounts into Steer Social, our proprietary content management platform
• Create and maintain Google My Business (GMB) profiles for all clients, including the development and scheduling of GMB posts to support local SEO
• Coordinate and manage the content approval process, including sending approval links to clients, collecting feedback, and implementing revisions
• Assign graphic design tasks to the creative team based on content needs, branding guidelines, and platform specifications
• Schedule approved content across social media channels and GMB using the Steer Social platform, ensuring proper formatting and link integration
• Assign finalized blogs for publishing to relevant web teams, ensuring timely and error-free website updates
• Update scheduled social media content with appropriate tracking links, blog URLs, and call-to-actions to drive measurable engagement
• Monitor email alerts for failed or expiring credentials and take corrective action to prevent posting disruptions
• Ensure successful onboarding of new clients by setting up their profiles, platforms, and notification systems within Steer Social
• Track and report daily progress by submitting detailed status updates to the team lead, highlighting completed tasks, blockers, and upcoming deadlines
• Collaborate cross-functionally with marketing, design, and product teams to ensure brand consistency and content alignment across all touchpoints
• Continuously improve content performance by identifying optimization opportunities and staying updated with social media trends, platform changes, and SEO best practices
• Adapt quickly - priorities can shift, and you’ll help us test new formats, channels, and storytelling styles.
  Required Qualifications
• Exceptional written and verbal communication skills, with a strong command of grammar, tone, and storytelling for diverse audiences
• Demonstrated experience creating SEO-optimized content, including blogs, social posts, and local listings, with an understanding of keyword strategy and on-page SEO techniques
• Create high-performing SEO and SEM content, with a focus on ranking for competitive healthcare keywords.
• Proficient in using content management systems (e.g., WordPress), social media scheduling tools, and Google My Business
• Strong organizational and project management skills, with the ability to manage multiple content calendars, deadlines, and client deliverables simultaneously
• Detail-oriented and quality-focused, ensuring that all content is accurate, error-free, and aligned with client branding
• Self-starter with excellent time management, capable of working independently in a fully remote environment while maintaining accountability
• Client-focused mindset, with the ability to gather and interpret client goals and translate them into actionable content strategies
• Comfortable collaborating with cross-functional teams, including design, web development, and client success, to ensure seamless content execution
  

Preferred Qualifications

• 3-5 years of professional experience in content creation, digital marketing, or content strategy, ideally within the healthcare or patient engagement space
• Experience working with healthcare, B2B, or regulated industries, with an understanding of compliance standards (e.g., HIPAA), patient trust, and provider reputation management
• Skilled in keyword research and competitive analysis, with the ability to identify high-value keywords used by competing healthcare organizations to help drive patient traffic and improve search rankings
• Deep understanding of social media best practices, particularly for healthcare providers looking to build trust, improve education, and enhance patient-provider communication across platforms like Facebook, Instagram, and LinkedIn
• Strong client communication skills, with the ability to interpret feedback from healthcare professionals and translate it into patient-friendly, accurate, and engaging content
• Basic understanding of web publishing and HTML, helping ensure content is not only readable and accessible but also structured in a way that supports health literacy and user experience for patients
• Startup mindset - comfortable with ambiguity, speed, and taking ownership without heavy process.
• Strong storytelling ability: able to turn data, trends, or complex healthcare workflows into content that connects.
• Organized and detail-oriented, with the ability to juggle multiple projects and meet deadlines.
• Experienced in working cross-functionally with design, product, and sales teams in a startup setting.
  

• Fully remote work environment
• Competitive salary
• Medical insurance
• Opportunities for professional growth in a rapidly scaling company