BloomNation is looking for a dynamic Retention Marketer to scale a world class marketing program.  The ideal candidate is passionate about email, analytics, digital advertising and driving measurable results.  This uniquely qualified candidate will pair analytical insight with a strong understanding of our customer and brand to create exciting and relevant campaigns that flower purchasers and our florists want to engage with. 

You are a flower enthusiast.  You are passionate, driven and looking to make a difference.  You are detail oriented. You can work efficiently with a high workload. You are professional and remain calm, cool, and positive in a high paced startup environment. You can go with the flow, and like to have fun when working your butt off.

Responsibilities

• Own our email platform (Marketo) to drive revenue and re-engage customers.
  • Email past flower senders to reorder
  • Email new florists to become apart of our network
• Oversee promotional, lifecycle, targeted, and triggered campaign strategy as well as execute using precise customer segmentation and personalized content/messaging strategy
• Run Facebook ads to target prospective florists and customers
• Define, implement, test, and learn processes within the channel, including A/B testing & lifecycle management
• Work cross-functionally with account management, creative, merchandising, product, tech and customer service teams
• Drive and maintain requirements for email marketing calendar
• Ensure highest standards are met across desktop and mobile devices
• Dive deep into campaign and channel metrics and analytics to understand buying behavior. Report on key learnings and results of initiatives, driving decisions around future campaigns and marketing initiatives

Desired Qualifications

• 1+ years of relevant work experience in marketing role
• Marketo experience a plus
• Understand Facebook's ad platform
• Proficient in HTML coding and best practices
• Demonstrated track record of succeeding in fast-moving environments
• Have expertise with lifecycle marketing programs and data/system requirements to support them
• Be well versed in CAN-SPAM compliance and email deliverability
• Be highly collaborative and have the ability to influence both internally and externally
• Have strong project management & organizational skills with keen attention to detail
• Dive deep and roll up sleeves to get any job done
• Relentlessly find new opportunities/ideas while executing against deliverables
• Have ability to handle multiple competing priorities in an ambiguous, fast-paced environment
• Have ability to communicate clearly and concisely

About BloomNation:

BloomNation is the Etsy for local florists.

Imagine if McDonald's was your only option for ordering food online.  Ridiculous as the scenario may sound, it's exactly how the online floral industry operates today.  The overwhelming bulk of online floral transactions go through a small handful of major "wire services" (FTD, 1800Flowers, Teleflora, etc.) that rolled up the floral industry in the early days of the internet by offering a generic set of bouquets, regardless of which florist fulfills the order.  The problems are numerous: designs are lowest common denominator, florists receive only a small portion of what you pay & so must fulfill your order using their cheapest or dying flowers, the wire service middle man reduces accountability, and what you order is often not what you receive.

Enter BloomNation.  We're able to provide consumers more unique bouquets, better value for your money, and higher quality flowers by bringing local artisan florists online.  The opportunity we're pursuing is very rare: a huge badly broken market and a solution for which the industry is clamoring. Our marketplace makes the experience better for both consumers and local florists.  Finances aside, we make the world more unique & interesting while helping local businesses thrive.

Team and Culture

Our team is backed by the best investors in the industry including Ronny Conway, Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.).  We are still early enough that options matter... a lot... We are recruiting Silicon Beach's top talent as we rapidly scale up our still small (~35 person) team.  Join us if you are an entrepreneur at heart & if you want to own and be a leader in your area of expertise.  If you're passionate, energetic, and easy to work with you will thrive here.