First Entertainment Credit Union
Here at First Entertainment, we build lifelong financial relationships with the people in entertainment.
Hybrid

Associate Director, Digital Marketing

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Employer Provided Salary: 107,000-132,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

First Entertainment Credit Union is looking for an Associate Director, Digital Marketing with an innovative mindset to join our journey to create a best-in-class digital experience for our members. An expert digital storyteller, the ideal candidate will operate analytically, think outside the box to identify growth opportunities, and have a passion for creating engaging digital campaigns and content.

 

The Associate Director, Digital Marketing will oversee and execute digital marketing campaigns including but not limited to overarching social media strategy, maintaining campaign timelines, online advertising campaigns, influencer & seeding campaigns, marketing automation management, assets, website updates, and other ongoing initiatives.

 

This is a full-time, hybrid opportunity reporting to the VP, Marketing & Business Development and is based in Hollywood, CA. The target starting pay in California is between $107,000 and $132,000.

 

Responsibilities


· Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization.

· Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI.

· Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value.

· Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience.

· Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.

· Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms.

· Forge and maintain strategic social partnerships to amplify brand presence and engagement.

· Strategize and roadmap social initiatives, ensuring alignment with broader business goals.

· Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation.

· Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs.

· Perform other tasks as required.

 

At First Entertainment, your role and every role are essential to our Mission [We build lifelong financial relationships with the people in entertainment based on a deep understanding of how they live and work], Core Values [ Members First + Ownership + Integrity + Innovation + Inclusivity + One Team], and we expect you to uphold them.


Requirements

 

· Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred.

· A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required.

· Proficiency with social media scheduling and analytic tools required.

· Proficiency with SEO, WordPress, HTML or similar required.

· Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements.

· Thorough knowledge of regulations applicable to essential responsibilities.

· Effective communication skills across all levels of audience.


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What are First Entertainment Credit Union Perks + Benefits

First Entertainment Credit Union Benefits Overview

First Entertainment Credit Union is proud to offer a generous and meaningful benefit program with flexibility and choice in mind. We pride ourselves on creating a workplace of choice for our teammates and remaining competitive in our offerings so that our teammates can care for both themselves and their families.

Culture
Volunteer in local community
Open door policy
Employee resource groups
Hybrid work model
Employee awards
Remote work program
First Entertainment offers a hyrbid work model where most teammates are able to work remotely at least 3 days a week unless their position requirements indicate otherwise.
Diversity
Documented equal pay policy
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Pay transparency
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Company-sponsored outings
Onsite office parking
Fitness stipend
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Personal development training
Virtual coaching services

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