Associate Creative Director, Performance Marketing

You will:

• Oversee creative for direct response growth marketing across all channels, including: Facebook, Instagram, TikTok, YouTube, Google, X, as well as influencer and affiliate channels
• Concept, produce, and test new direct response ads that better capture consumer’s attention and lead to greater conversions
• Partner with Marketing Strategists to plan and execute creative strategies specific to each channel’s needs, and identify which top performing creatives should be iterated and versioned further for greater ROI
• Develop testing and versioning matrixes for Creative team to produce, while defining clear goals and priorities each week
• Give post-production creative direction to our video editors, and assign them projects as they each aim to create 20+ assets per week (often strategic variations of a few concepts)
• Manage our external agency partners to procure new content for use in our ads, and craft creative briefs for our influencer and user-generated content (UGC) partners
• Collaborate closely with the rest of the creative and marketing team to discuss acquisition strategy and leverage other creative productions and campaign plans
• Develop compelling messaging frameworks for all of our ads
• Write scripts, headlines, and ad copy across platforms
• Work out of our New York City office in a hybrid model  3+ days per week

The ideal candidate:

• Has 7+ years experience concepting, writing, and producing direct response ads in a fast-paced and high volume environment, such as a paid social creative agency or an in-house growth team at a DTC brand
• Demonstrates a strong understanding of the growth marketing landscape, and knowledge of direct-response trends and best practices for each channel
• Has a distinct sense of what makes an ad stand out or perform within very cluttered social feeds and competitive bidding environments
• Has a nimble and scrappy drive for testing “down and dirty” concepts quickly, before further refining and iterating
• Has experience managing video editors and 3rd party content creators. 
• Can inspire team members to push their ideas and develop their skills, while still delivering a high volume of content weekly.
• Is resourceful in repurposing existing video content (such as UGC, influencer unboxings, lifestyle shoots) 
• Is very organized, with the ability to track multiple creative tests simultaneously and parse through the creative needs for various channels, while defining clear goals and priorities for the Growth Creative Team each week
• Is technically proficient to execute rough video edits for proof of concept and messaging tests
• Has experience with video shoots, overseeing script and talking points, and directing testimonial style interviews

Bonus points for:

• Familiarity with Facebook Ads Manager

Compensation, benefits & perks:

• Competitive base salary
• Company equity
• Opportunity for annual bonus
• Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
• Unlimited vacation time
• 401k with nonelective company contribution of 3%
• $250 per month home office allowance
• Up to $500 per year learning allowance
• Paid parental leave
• Flexible schedule
• Up to $500 annual 1:1 donation match
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events