How YouTube Network Big Frame Focuses On Big Stars With Four Vertical Brands

by Adam Calica
August 12, 2013

By Writer Ryan Lawler of TechCrunch

 

[ibimage==27733==Original==none==self==null]

 

Some YouTube networks focus on specific vertical interests — like gaming at Machinima or food at Tastemade. And some try to add a technology layer to the business, like ZEFR or Fullscreen. But at Big Frame, it’s all about the talent and nurturing four specific vertical segments, helping creators to collaborate and build their audiences together.

The company wants to help YouTubers grow their audiences, give them best practices for production quality and the types of videos they should make. The company also helps them monetize by connecting them with advertisers for branded integration deals. And, for some of their bigger channels, Big Frame also directly manages the talent. For Big Frame, the company is looking for quality over quantity when evaluating which creators to have as part of the network.

 

Watch the Video and Read the Full Story Here: 

Los Angeles startup guides

LOCAL GUIDE
Best Companies to Work for in Los Angeles
LOCAL GUIDE
Best Software Engineer Jobs in Los Angeles
LOCAL GUIDE
Coolest Tech Offices in Los Angeles
LOCAL GUIDE
Best Sales Jobs in Los Angeles
LOCAL GUIDE
Best Perks at Los Angeles Tech Companies
LOCAL GUIDE
Best Marketing Jobs in Los Angeles
LOCAL GUIDE
Your Guide to Virtual Reality Tech in Los Angeles
LOCAL GUIDE
Your Guide to Media Tech in Los Angeles