By Writer Ryan Lawler of TechCrunch
Some YouTube networks focus on specific vertical interests — like gaming at Machinima or food at Tastemade. And some try to add a technology layer to the business, like ZEFR or Fullscreen. But at Big Frame, it’s all about the talent and nurturing four specific vertical segments, helping creators to collaborate and build their audiences together.
The company wants to help YouTubers grow their audiences, give them best practices for production quality and the types of videos they should make. The company also helps them monetize by connecting them with advertisers for branded integration deals. And, for some of their bigger channels, Big Frame also directly manages the talent. For Big Frame, the company is looking for quality over quantity when evaluating which creators to have as part of the network.