If video games are supposed to be fun, why does it feel so bad to be crushed by friends or strangers online? When it comes to getting better at video games, practice makes perfect, but one LA-based startup believes it can get gamers to level up faster with its AI-based technology.
Mobalytics has developed a personal gaming assistant that uses in-game data to help teach players how to improve. On Wednesday, the company announced that it raised $11.25 million in Series A funding for this idea. Almaz Capital and Cabra VC led the funding round, with participation from several other investors.
The Mobalytics assistant is compatible with several popular competitive games including League of Legends, Teamfight Tactics, Legends of Runeterra and Valorant. Its Gamer Performance Index and player dashboard can tell players their strengths and weaknesses, provide updated character tier lists and metagame statistics, help players find guides and more.
The company has also worked with various e-sports leagues like Team Liquid, Golden Guardians and T1. These organizations also use Mobalytics as a tool to scout new players.
Although an AI video game assistant may seem like a niche product, e-sports is a huge industry worth over $1 billion. By providing e-sports companies an analytics tool, and players a way to use data to improve, Mobalytics is proving its worth in a lucrative market.
“We believe that Mobalytics is suited not only to help regular gamers get better but also to help game publishers improve new player onboarding,” investor Alexey Alexanov, general partner at Cabra VC, said in a statement. “A gaming assistant would make it easy for new and returning players to learn and master their favorite games, and that can directly impact player engagement, retention and a publisher’s bottom line.”
Mobalytics plans to use this new funding to improve its gaming assistant through “better analytics and personalization” of its platform. The company also says it will expand its engineering team and hire product experts over the next six months.
