Touchdown, Appetize: Playa Vista startup surpasses $50M with investment from the NFL

by John Siegel
August 9, 2018
appetize point of sale hardware software startup los angeles california
photo via appetize

Appetize, the point-of-sale startup designed to help large venues improve customer experience by streamlining transactions, added a major investment today. Today, a strategic investment from the National Football League's venture capital arm, 32 Equity, brings the company's total fundraising to over $50 million.

Founded by three friends after taking in a Lakers game, the announcement comes on the heels of record year-over-year growth and product releases for the company.

“Large enterprises are deploying Appetize at a rapid pace to stay ahead of the curve with cloud-based solutions available on any device,” said Co-founder and CEO Max Roper in a statement. “With the support of 32 Equity, we are positioned to make an even bigger impact in the professional sports industry and beyond.”

 

Recommended for you:How Appetize’s product team is making it easier for large enterprises to process guest transactions

 

Founded in 2011, the company has deployed its POS platform to thousands of enterprise venues, including a major presence at stadiums and arenas used by all four major North American sports leagues. 

“We’re pleased to support Appetize and their continued growth,” said Kevin LaForce, vice president of 32 Equity, the strategic investment arm that represents all 32 NFL teams. “Appetize is a leader in modern point of sale and ordering solutions and is a key player in the effort to modernize operating systems at sports venues and large merchants globally.”

 

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