As tech startups began flocking to the beaches in the early-to-mid-2000's, Pasadena has maintained its status as an outpost for tech companies. Located northeast of DTLA and east of the San Fernando Valley, the city is most commonly associated with its gorgeous architecture, the Huntington Library and — of course — the Rose Bowl, but the presence of one of the finest academic institutions in the world — CalTech — is a key reason for Pasadena's tech success today. Here are 13 Pasadena startups you should know.
To call adtech giant OpenX a startup wouldn't be correct, but the company's size doesn't change its significant presence in the Pasadena startup scene. Founded in 1999, the company is always hiring for new positions as it continues to help businesses around the world with its proprietary advertising platform.
JOANY, formerly Impact Health, is one of the fastest growing startups in the LA area. With a mission to help companies and their employees make sense of their healthcare options, the future is bright for the Techstars grad.
Founded in 2006, it took Spokeo some time to get off the ground, but in its 10+ year existence, the startup has established itself as one of LA's many bootstrapped success stories. The company develops a people search platform that allows families and friends to reconnect or discover long lost relatives.
Wallaby Financial is a company dedicated to something we can all get behind: saving money. Headquartered in Pasadena's historic Playhouse District, the company learns users' spending habits and helps them find the right credit opportunities that deliver the optimal combination of rewards and limits.
iMeetCentral (formerly known as Central Desktop) develops an online collaboration software that helps thousands of clients around the world streamline their project management processes.
Bluebeam develops a cloud-based collaboration platform designed to help businesses create a standard for their communication and workflow processes. In 2014, the company was acquired by a German software company for a whopping $100 million, but that hasn't stopped Bluebeam from developing into one of Pasadena tech's cornerstone companies.
Founded by a dad disappointed with the tech education opportunities he sought for his daughter, CodeSpark develops educational software games designed for kids. Recently, the company was named as one of Built In LA's 50 startups to watch in 2017.
One of the biggest companies in Pasadena went public way back in 2010. Founded in 1999, fintech giant Green Dot Corp. provides low-cost banking and payment solutions to a large base of consumers in the US.
Founded in 1997, Guidance Software's platform offers more than 40,000 clients around the world data discovery and computer forensics solutions. The company is regularly listed as one of the biggest software companies in LA, and made Built In LA's list of Top 100 Digital Companies in LA in 2016.
Sellbrite is a startup that develops a multichannel e-commerce platform designed to help e-commerce brands with inventory and order control. Founded in 2013, the company's cloud-based software platform helps companies fulfill orders across a number of online channels like Amazon, eBay and Etsy.
Artificial intelligence startup ObEN is an intriguing tech startup that develops complete virtual identities for consumers and celebrities. Their personas simulate a person’s voice, face and personality, creating a unique opportunity for social and virtual interactions. In 2016, the startup raised $7.7 million, and followed that up quickly by raising $1 million early in 2017.
Adtech startup UberMedia utilizes social signals and location history to help companies identify their ideal consumers. Founded in 2010, the startup has raised more than $34 million to date.
There might not be a startup with a more impressive team of founders than Virtualitics. The startup uses artificial intelligence and machine learning to help businesses visualize data using, you guessed it, virtual reality.