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Pasadena-based FinTech company Wallaby Financial is adding one more tool to its already vast suite of credit card products by launching a tool in partnership with Austin-based CreditCards.com today. Wallaby is combining its data and tech with credit card marketplace CreditCards.com to power credit card recommendation tool WalletUp.
The web-based WalletUp tool identifies credit cards that give more rewards than the ones consumers are currently using by analyzing consumers’ credit card spending and finding new cards to fit their purchase habits. It even gives consumers the dollar-by-dollar comparison of rewards from each card.
Wallaby has been maximizing consumers’ rewards since it started off at MuckerLab in 2012. Wallaby’s mobile app gives users a cloud wallet while its Wallet Boost web app helps determine the best cards to add to the wallet. Also, in the works is the Wallaby Card where users can access all their credit cards in one.
“We believe that our software is the core value of what we do and will be a huge benefit across many different experiences or form factors,” CEO Matthew Goldman said. “At its heart, Wallaby is a data-driven startup working to use technology to save people money and help financial institutions better understand and meet the needs of their consumers.”
