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Michael Carney | PandoDaily | October 15, 2013
They’re baaaack! Subscriptions that is. Not across the board, mind you, because they never really left. Rather, subscriptions are back at ShoeDazzle, the fast fashion women’s etailer that made the model famous, only to depart from it amidst a near-fatal CEO transition in late 2012.
Following a partial resurrection of the business by returning CEO (and co-founder) Brian Lee and a subsequent August 2013 sale to cross-town rival JustFab, ShoeDazzle is hoping to party like its 2011 again. Later this week, the company will bring back the same $39.95 monthly subscription model that allowed it to rocketship to a one-time $200 million valuation nearly two years ago.
Under the new (old) model, members will once again have the option to skip months, but have to log into their personalized showroom by a particular date to do so....Read full story on PandoDaily
