Dollar Shave Club, the subscription razor service incubated by Los Angeles-based Science, Inc. and backed by firms like Venrock, Kleiner Perkins Caufield & Byers, and Andreessen Horowitz, is launching its second line of products today — butt wipes.
The idea may seem like something designed to provoke embarrassed laughter, but CEO Michael Dubin told me, “Nothing we do is an accident. It’s funny to talk about, but it was derived from research. We wanted to understand the products that guys use in the bathroom and where they want to see improvement.”
