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Women's shoes are serious business. Not just accessories to protect their feet outdoors, the right style of footwear sends a message, an image. Therefore, it follows that the purchase experience of these shoes has to fit the end result. That's where Kim Kardashian's ShoeDazzle comes in, an online retailer that offers women a unique and tailored shoe shopping service. Since CEO Brian Lee returned to the fold in in 2013, the sky has been the limit for his Los Angeles-based startup.
A Dazzling Start
ShoeDazzle was co-founded in 2009 by Lee, Mark Shapiro, M. J. Eng and Kim Kardashian on a simple premise: women would pay a monthly membership fee of $39.95, and, based on their shopping profile, receive curated and discounted shoes every month to keep as their own.
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