At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing. ReachLocal is headquartered in Woodland Hills, CA, with offices in four regions: Asia-Pacific, Europe, Latin America, and North America.

Web Analyst - Analytics & Reporting - Websites at ReachLocal
About the Opportunity:

The Web Analyst - Websites develops reports and analytics offerings that helps guide the creation of local client’s websites, internal fulfillment processes, and overall strategy to serve local businesses optimizing their online marketing efforts. 

You will synthesize data and information, and collaborate with product, engineering, and internal stakeholders to help shape key product and strategy initiatives. You will work closely with product management, and the engineering team to ensure the analytics and reporting developed helps drive products/features. 

You will have a rare career opportunity to develop a deep understanding of our products, customers, and competitors and help create innovative customer experiences that help thousands of SMBs worldwide manage their marketing efforts quickly and effectively.

About Your Responsibilities:
  • Perform thorough and detailed statistical analysis of data and information surrounding website metrics and performance. 
  • Interface with relevant stakeholders to gather and document detailed analytic products creating reports, and measuring website performance. 
  • Participate in optimization testing of products including A/B and multivariate testing.
  • Serve as the support contact for website analytics and metrics. 
  • Create reporting products for multiple stakeholders at varying levels throughout the organization.
  • Work with Product on internal/external communications.
  • Work with UX to design new reports (or enhancements to existing reports)
  • Create/Update product documentation.
  • Manage other analytics tasks as assigned.
About You:
  • 3-5 years of analytics/BI and product management experience working alongside Agile development teams.
  • Familiarity with Agile methodologies and Jira.
  • In-depth understanding of website metrics and KPIs, including detailed knowledge of Google Analytics, and other web analytics packages. 
  • Advanced MSFT Excel skills required, including pivot tables and statistical analysis tools. Knowledge of SQL a big plus. 
  • Knowledge of BI and reporting software such as Tableau a plus. 
  • Previous experience in designing, maintaining, and analyzing web metrics. 
  • Ability to synthesize large amounts of data from multiple sources into meaningful metrics and information.
  • Ability to use data-driven and analytical approach to decision making. 
  • Bachelor’s Degree or related field experience required.  
  • Strong communication skills to listen, engage, and present to numerous stakeholders including Product, Sales, Service, and Engineering teams.
About ReachLocal:

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. 

ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil.

We invite you to learn more about us, connect with us, and grow with us here:
• Career Site:
• Blog:
• LinkedIn:
• Twitter:
• Youtube: 
• Hear from our employees:

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.


Company Reviews

“ReachLocal is innovative and cutting-edge; a place where you can take on big, significant problems, and make a difference” “You can move around within the company; they are great about informing you of available opportunities” “You can think out-of-the-box and collaborate with so many different functions; move at a pace that you are not able to move at any other companies; I truly believe that you are valued here at all levels” “Great environment; people here are upbeat, friendly – nice to be in a place like that” “People here have very impressive capability, and belief in their commitment to help us carry through”
at ReachLocal
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Perks & Benefits
Industry competitive compensation package
Medical / Dental / Vision insurance with HSA option
Flexible Spending Account (FSA)
Flexible PTO policy for exempt employees / 10 days vacation & 5 days sick time for non-exempt employees
401K plan
Free parking
Free snacks
Foosball & ping pong table
Employee discount program
Employee appreciation events
Ongoing training and development opportunities
Fun and collaborative work environment
Excellent work/life balance

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