Vice President of Digital Marketing
Spokeo is seeking a Vice President of Digital Marketing to join us in Pasadena, CA.
Spokeo builds innovative products that make your world more transparent. We help you know the people around you better so you can be more connected, more protected, and trust a little easier.
Spokeo reconnects friends, reunites families, uncovers catfishers, prevents fraud, stops criminals, and more. With over 12 billion records and 18 million monthly visitors, our team of only 200 tackles Facebook-sized challenges and pushes the limit of Amazon's cloud.
As the Vice President of Digital Marketing, you will manage our ad budget, optimize campaigns, oversee the digital marketing team, and report directly to the CEO.
Day-to-Day Responsibilities Include:
- Manage search / content marketing on Google and Bing
- Manage display / affiliate channels
- Manage paid social on Facebook
- Manage content marketing on Outbrain and Taboola
- Manage and grow target audience lists
- Collaborate with Finance to develop budgets and forecasting
- Collaborate with Analytics to manage ad spend and customer lifetime value
- Collaborate with various teams to conduct rigorous creative testing, keyword testing, and competitive research
- Leverage marketing insights and analytics to suggest and influence product improvements, such as pricing, product mix, promotions, messaging, and new value prop
Required Experience Includes:
- 7+ years of experience with Google Adwords, Bing Ads and other SEM platforms
- 7+ years of experience working with direct response marketing
- 5+ years of experience working with Business Intelligence & Analytics teams
- 3+ years of experience with display and paid social advertising
- 2+ years of experience with subscription business model
- Experience managing an ad budget over $10M/year
- Experience with affiliate marketing
- Experience with analytics and marketing tools such as Google Analytics, Google Tag Manager, Kenshoo/Marin/Doubleclick, and Chartio/Tableau
- Strategic vision to drive growth in digital marketing channels
- Expert Excel skills and sense for numbers
- Strong written and oral communication skills