The advertising industry as a huge crush on big data. Pixalate ensures that it’s based on good data! Pixalate is the only big data reporting platform for online and mobile advertising. We have one goal: to organize and simplify all the marketing campaign data in one platform. We help advertisers and publishers answer and act on the most difficult questions in today’s programmatic media buying landscape.

• Were my ads seen by humans or bots? (Yes, we can detect that)
• Why are people clicking on certain ads?
• How can I programmatically optimize away from bad quality inventory?
• How can I slice terabytes of marketing data without writing a single line of code?
• Did my ads get seen across different devices by the same user?

If you geek out for all things marketing, are excited delivering solutions to the above questions, and can maintain a sense of humor in a fast-paced startup environment, this role may be the perfect fit for you.

We are looking for a strategic Product Marketer to tell our story to the global advertising marketplace. The right candidate will lead Pixalate’s go-to-market plan with the CEO.The role calls for an extremely creative and analytical product marketer courageous enough to try out new things to see what works and what can be done better.

The job: Do whatever it takes to make the product branding successful.

Other responsibilities include:

-Drive product and feature adoption
-Ideate, build and execute marketing campaigns
-Design materials that enhance communication with existing clients and recruit potential clients
-Deliver white papers, one-sheets and case studies to the market
-Analyze client segments, including ad networks, demand-side platforms, SEMs and large performance marketers
-Develop mechanism to funnel internal product release details to external channels and Pixalate’s website
-Work with internal teams and key clients to develop product brand architecture
-Conduct competitive intelligence and disseminate findings internally
-Develop and execute marketing plans, strategies and materials
-Contribute to product documentation
-Lead marketing training for sales team
-Create, manage and evaluate social media strategies