Software Marketing Specialist
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Laserfiche, the leading enterprise content management (ECM) software developer, is looking for a dynamic and driven individual to join the strategic vertical marketing team. The software marketing position will have an opportunity to impact the company’s growth and build a long lasting marketing legacy in key vertical industries.
What You'll Need:
Preferred Qualifications:
Responsibilities Include:
- Conduct market research for industry trends, product demand and buyer persona development to support strategic marketing planning
- Project manage year-long strategic campaigns to nurture client and prospect relationships, creating new opportunities and solidifying brand establishment
- Collaborate with cross functional teams to implement marketing programs, from content creation to campaign execution
- Monitor and report project status and campaign responses to ensure campaign effectiveness
- Lead and deliver internal and reseller channel sales training programs to enable consistent and effective marketing messages and objectives
What You'll Need:
- Bachelor’s degree (BA, BS) in marketing, business, psychology, statistics, management information systems or a technology-related field
- 2-5 years of experience in B2B marketing, market research, market analytics, campaign implementation or any combination of these roles
- Ability to organize and prioritize in a fast-paced environment with minimal supervision
- Excellent written and verbal communication skills – there is a heavy amount of writing, presenting and selling ideas in this role
- Prefer working in a collaborative, cross-team capacity, but with the ability to independently analyze information and solve problems
Preferred Qualifications:
- Prior experiences in product marketing, technology product management or marketing communications
- Experience in marketing to financial services or education verticals
- Excellent organizational and project management skills with proven ability to work under pressure and meet multiple deadlines
- Strong proficiency in Microsoft Excel, including using pivot tables and data analysis tools
- Ability to travel up to 20% as needed
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.
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