Programmatic Buyer
ABOUT THE ROLEThis role will work directly with Centro Account Management team and help develop tactical executions that align with client goals and objectives. The Programmatic Buyer will translate these tactics into physical implementation across multiple Demand Side Platforms (DSPs). In addition, the Programmatic Buyer must act as a mentor to the associate buyer. The Programmatic Buyer will work on regional books of business and build relationships within that set of business.
The Programmatic Buyer will be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results. The Programmatic Buyer must be very familiar working within various DSP interfaces and comfortable developing creative optimization solutions to exceed benchmarks.
ABOUT THE TEAMThe Audience Buying Group is the programmatic team within Centro. Servicing clients of all verticals and sizes. The team is responsible for end to end execution of programmatic buys from education/strategy to post campaign insights. The team is fast paced, quickly growing and performance oriented.
CORE RESPONSIBILITIES
- Be an optimization expert within each DSP platform utilized
- Have full understanding of internal platform’s capabilities and applying optimizations to gain the best performance according to client’s objectives
- Work directly with Account Management to communicate success and optimizations, while establishing a strong partnership.
- Possess strong communication and analytical skills to provide thoughtful and comprehensive campaign insights and reporting
- Provide insight and feedback to Product Management team and platform partners to improve capabilities and offerings
Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. YOU ARE RIGHT FOR THIS JOB IF:
- 1+ year(s) in Demand Side Platform Executions and knowledge of operations.
- 2 - 4 years within relevant digital media experience
- High level of interest and experience in data mining and optimizations; including performance driven programs
- Understanding and interest in programmatic and RTB. Must have a true thirst to understanding technology and strategy, while excelling in data quantifying
- Professional and advanced skills in excel, pivot tables and the like
- Above average troubleshooting/problem solving skills
- Proven analytical and critical thinking skills
- Proactive self-starter who can work independently and as part of a team
- Capability to thrive in entrepreneurial environment and start-up atmosphere
