Planner, Marketing Promotions Sr
This position leads the sponsorship initiatives within the Events team of the Los Angeles Times. Position will work directly with the community development and experiential marketing contacts within potential sponsoring companies to secure sponsorship funds for Los Angeles Times events. This position will also work cooperatively with the Advertising Department, particularly the Director of Revenue for Events and Strategic Parnterships, to maximize the media revenue associated with event sponsorships, with an eye on extending event sponsorship into larger holistic Los Angeles Times programs (print and digital media, video sponsorship, custom programs). This position will also create client lead/target lists for all initiatives, manage a revenue pipeline for each initiative, and provide periodic training and information sessions for members of the Advertising Department about Events initiatives and industry trends.
Responsibilities:
- Pitch Los Angeles Times Events sponsorships directly to community development and experiential marketing contacts within potential sponsoring companies, working cooperatively with the Advertising Department to manage any media elements within sponsorship pitches.
- Manage the implementation of all pre and post sales initiatives for all sponsorships within the Events & Strategic Alliances team.
- Develop new sponsorship sales leads, expanding beyond existing clients, markets and contacts.
- Proactively manage the entire sponsorship sales process within each opportunity and initiative to ensure all financial and marketing goals are met.
- Oversee the negotiation and execution of all aspects of contractual agreements related to programs and sponsorships, in order to achieve the greatest benefits for the company and team.
- Collect and monitor insights and best business practices for key categories to team members, sales managers and sales representatives leading to more persuasive positioning within assigned categories.
- Provide oversight over the creation and presentation of promotional recaps to sales staff and clients at the conclusion of each sold program.
- Minimum 5 years of event marketing and sponsorship sales experience required.
- Deep existing base of contacts related to community development and experiential marketing within potential sponsoring companies.
- Proven ability to build trusted relationships with key internal audiences, given close working relationships necessary across all products and channels. (ie Editorial, Advertising, Consumer Marketing)
- 4-year undergraduate liberal arts, journalism or marketing degree or equivalent related event/sponsorship/media experience.
- Proven team leader with results-oriented focus.
- Excellent analytical, written and oral communication & presentation skills.
- Must be able to work non-traditional hours to facilitate on-site activation of sponsorships.
- Understanding of marketing research techniques and ability to apply findings in a promotional context. Requires problem solving and interpersonal skills in order to reach compromises that all parties find acceptable during negotiation.